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Cherrybook.
UM Coffee Co

Blend | Sweetheart

NaturalMediumSCA cup 84.0

Cherrybook Index

31preliminary

Evidence-of-quality score, not a cup score. Preliminary: 2 of 7 signals on file. Methodology

Price position

US$1.07/ozBRL 49.00 for 250g

Typical band for this profile $1.54 to $2.46 (natural blend lots (other named varieties, retail bags); across markets in stock). Where it sits

Catalog summary

A natural lot from Cerrado, Brazil, not yet indexed (2 of 7 signals on file) and priced below the typical band for its listed profile.

Based on the listing and catalog evidence

Buy on UM Coffee Co →

Price and availability set by the roaster.

Batch roasted weekly

Roasted on a scheduled weekly rhythm. Very fresh if you order right after a roast day; less so near the end of the cycle.

“torrados semanalmente” source ↗

Save at UM Coffee CoClube de Assinaturasubscription program

Cherrybook last checked this listing today.

Roaster’s notes

dark chocolate · brown sugar · caramelized almonds

  • Cocoa and nut
  • Sugar and spice
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Blend | Sweetheart by UM Coffee Co
Producer
—
Farm / Co-op
Fazenda Um
Process
Natural
Altitude
1000 m
Harvest
—
Weight
250g
Bag price
BRL 49.00
Price / oz
US$1.07/oz
Brew
espresso, filter

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$1.07/oz

typically $1.54 to $2.46

Where it sits

28 natural blend lots (other named varieties, retail bags); across markets in stock

typical band this lot

Broad comparison: 7th percentile of 28 natural blend lots (other named varieties, retail bags); across markets in stock right now.

This group broadens origin, roast or selling market to find enough lots. It does not qualify this coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Roaster brand and sourcing×1.23
  • Brazil origin×0.91
  • Blend×0.96
  • Other listed varieties×0.97
How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

31

Preliminary

Confidence2 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 30% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 25% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 27.5 shrunk to 33.1 + bonuses = 31.

Missing: Coffee Review, Reddit sentiment, YouTube reviews, On-shop ratings, Cherrybook ratings

  • Roaster transparency
    Producer / farm / lot disclosure depth
    65/ 17% weight
  • SCA grade
    Roaster-published cupping score
    20/ 83% weight

Bonuses applied

  • World Coffee Championships finalist lot
    This roaster sourced a World Coffee Championships finalist routine
    +3
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profileestimated

Acidity
2
Body
4
Sweetness
4
Balance
3
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About UM Coffee Co

On YouTube

Watch the reviews

4 videos

About this coffeeShop tour

Best Coffee in São Paulo? A Specialty Coffee Tour with World Barista Champion

European Coffee Trip

Watch on YouTube

Cherrybook summary of the video

The video features a tour of several UM Coffee Co locations in São Paulo, highlighting their farm-to-cup model and focus on customer experience. It showcases their diverse brewing methods, open kitchen concepts, and the unique, cafe-specific atmosphere of each shop.

What the reviewer said

From European Coffee Trip, discussing Blend | Sweetheart:

“It's amazing actually. It's really good.”

Tasting notes mentioned: caramel · biscuit · chocolate · salt

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

UM Coffee Co

US$1.07/oz· BRL 49.00 a bag

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