Selection | Vale da Lua
NaturalMediumSCA cup 86.0
Cup profile
coffee flower · cocoa · orange peel
- Cocoa and nut
- Origin
- Sul de Minas, BR
- Producer
- —
- Farm / Co-op
- Fazenda Um
- Process
- Natural
- Altitude
- 1000–1000 m
- Varietals
- catuai
- Harvest
- —
- Weight
- 250g
- Bag price
- BRL 82.00
- Price / oz
- $1.83/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price and availability set by the roaster.
Cherrybook last checked this listing 3 days ago.
Cherry's Index
Evidence-of-quality score, not a cup score. Methodology
53
High confidence
Confidence58% coverage / 4 of 7 signals
Multiple independent source families support this score at full weight.
How confidence affects the score
Coverage measures signal availability, not cup quality. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 0% so one thin signal cannot carry the score on its own.
Missing: Coffee Review, Buyer reviews, Cherrybook tastings
- 90/ 17% weightYouTube reviewsSentiment from third-party YouTube reviewer mentions
- 70/ 31% weightReddit sentimentSentiment across specialty-coffee discussion
- 65/ 9% weightRoaster transparencyProducer / farm / lot disclosure depth
- 30/ 43% weightSCA gradeRoaster-published cupping score
Bonuses applied
- +-3Stale-stock demotionThis lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
Base weighted score: 55.8 + bonuses = 53
Sensory profileestimated
- Acidity
- 3
- Body
- 3
- Sweetness
- 4
- Balance
- 4
- Clean
- 4
Flavor wheelestimated
Comps & alternatives
Tasting flight
Taste this against three others Cherry picks.
Brew a set side-by-side. Cherry varies the picks along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About UM Coffee Co
Community reputation · Reddit
Well-regarded· sentiment 70/100
UM Coffee Co is mentioned briefly in passing as a notable spot in a coffee shop recommendation thread for Sao Paulo, alongside other local specialty destinations. There is no substantive discussion or critique of their beans or roasting style in the provided threads.
Sao Paulo specialty scene
Threads cited (10)
- r/Coffee · ↑ · How to be a Moron and Wreck a Virtuoso
- r/Coffee · ↑ · Technivorm Warranty Experience
- r/espresso · ↑ · The moment I knew I was screwed
- r/pourover · ↑ · Today's Coffee - Stefano Um Brazilian Natural Red Catuai from Kurasu
- r/pourover · ↑ · Looking for flat bottom to compliment my v60.
- r/Coffee · ↑ · Experiencing notes in coffee as colors
- r/Coffee · ↑ · Got it for my wife as she is a huge coffee fan. But um not sure whether she will like it o
- r/Coffee · ↑ · Specialty Coffee in Sao Paulo
- r/roasting · ↑ · Looking for Filipino home roaster to split a 10kg GCB from The Good Cup
- r/espresso · ↑ · Anyone else a little disappointed by hand grinders? (7 Grinder Full testing results inside
On YouTube
2 videos · 262k combined views
Outside coverage heavily associates UM Coffee Co with its founder Boram Um and his victory at the World Barista Championship. Reviewers emphasize the brand's unique position as a producer-owned operation based in Brazil that brings farm-to-cup transparency directly to São Paulo. Coverage also highlights their commitment to innovative processing methods and building a local specialty coffee culture.
World Barista Champion lineageBrazilian farm-to-cup modelPioneering São Paulo specialty cafesInnovative processing techniquesProducer and barista collaboration