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Cherrybook.
UM Coffee Co

Selection | Vale da Lua

Microlote

NaturalMediumSCA cup 86.0

Cherrybook Index

35preliminary

Evidence-of-quality score, not a cup score. Preliminary: 2 of 7 signals on file. Methodology

Price position

US$1.79/ozBRL 82.00 for 250g

Typical band for this profile $1.48 to $2.83 (Brazil natural single-origin lots (variety unlisted, retail bags); across markets; medium roast in stock). Where it sits

Catalog summary

A natural lot from Sul de Minas, Brazil, not yet indexed (2 of 7 signals on file) and priced inside the typical band for its listed profile.

Based on the listing and catalog evidence

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Price and availability set by the roaster.

Batch roasted weekly

Roasted on a scheduled weekly rhythm. Very fresh if you order right after a roast day; less so near the end of the cycle.

“torrados semanalmente” source ↗

Save at UM Coffee CoClube de Assinaturasubscription program

Cherrybook last checked this listing today.

Roaster’s notes

flor de café · cacau · casca de laranja

  • Citrus
  • Floral
  • Cocoa and nut
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

Selection | Vale da Lua by UM Coffee Co
Producer
—
Farm / Co-op
—
Process
Natural
Altitude
1000 m
Varietals
—
Harvest
—
Weight
250g
Bag price
BRL 82.00
Price / oz
US$1.79/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$1.79/oz

typically $1.48 to $2.83

Where it sits

23 Brazil natural single-origin lots (variety unlisted, retail bags); across markets; medium roast in stock

typical band this lot

Limited listing details: 74th percentile of 23 Brazil natural single-origin lots (variety unlisted, retail bags); across markets; medium roast in stock right now.

Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.

What moves this price

cheaper×1.00pricier
  • Roaster brand and sourcing×1.23
  • Brazil origin×0.91
  • Variety not listed×0.96
How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.

Not listed by the roaster: variety

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

35

Preliminary

Confidence2 of 7 signals on file

Score is partially shrunk toward a neutral 50; read directionally until more source families land.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 30% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 25% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 32.5 shrunk to 36.9 + bonuses = 35.

Missing: Coffee Review, Reddit sentiment, YouTube reviews, On-shop ratings, Cherrybook ratings

  • Roaster transparency
    Producer / farm / lot disclosure depth
    45/ 17% weight
  • SCA grade
    Roaster-published cupping score
    30/ 83% weight

Bonuses applied

  • World Coffee Championships finalist lot
    This roaster sourced a World Coffee Championships finalist routine
    +3
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-5

Sensory profileestimated

Acidity
3
Body
3
Sweetness
4
Balance
4
Clean
4

Comps & alternatives

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About UM Coffee Co

On YouTube

Watch the reviews

5 videos

About this coffee

Garam Victor Um, Brazil — 2023 World Brewers Cup: Finals

World Coffee Championships

Watch on YouTube
What the reviewer said

From World Coffee Championships, discussing Selection | Vale da Lua:

“The beverage I present today is a blend of two anaerobic coffees. The first layer is a Laurina from Cafe Granja Esmeralda in Valle del Cauca, Colombia.”
“This variety has less caffeine content, which brings a higher sweetness to the cup. It was fermented for 48 hours as well, bringing a juicy body while maintaining high sweetness.”

Tasting notes mentioned: jasmine · honey · cherry

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UM Coffee Co

US$1.79/oz· BRL 82.00 a bag

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