Selection | Vale da Lua
Microlote
NaturalMediumSCA cup 86.0
Cherrybook Index
35preliminary
Evidence-of-quality score, not a cup score. Preliminary: 2 of 7 signals on file. Methodology
Price position
US$1.79/ozBRL 82.00 for 250g
this lot $1.79$1.48$2.83
Typical band for this profile $1.48 to $2.83 (Brazil natural single-origin lots (variety unlisted, retail bags); across markets; medium roast in stock). Where it sits
Catalog summary
A natural lot from Sul de Minas, Brazil, not yet indexed (2 of 7 signals on file) and priced inside the typical band for its listed profile.
Based on the listing and catalog evidence
Price and availability set by the roaster.
Batch roasted weekly
Roasted on a scheduled weekly rhythm. Very fresh if you order right after a roast day; less so near the end of the cycle.
“torrados semanalmente” source ↗
Save at UM Coffee CoClube de Assinaturasubscription program
Cherrybook last checked this listing today.
Roaster’s notes
flor de café · cacau · casca de laranja
- Citrus
- Floral
- Cocoa and nut
Open the flavor wheel
Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

- Origin
- Sul de Minas, BR
- Producer
- —
- Farm / Co-op
- —
- Process
- Natural
- Altitude
- 1000 m
- Varietals
- —
- Harvest
- —
- Weight
- 250g
- Bag price
- BRL 82.00
- Price / oz
- US$1.79/oz
- Brew
- —
from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated
Price contextmodeled
A modeled range and current prices for comparable listings.
$1.79/oz
typically $1.48 to $2.83
Where it sits
23 Brazil natural single-origin lots (variety unlisted, retail bags); across markets; medium roast in stock
typical band this lot
Limited listing details: 74th percentile of 23 Brazil natural single-origin lots (variety unlisted, retail bags); across markets; medium roast in stock right now.
Some variety, process or origin details are missing. This comparison does not qualify the coffee for a value recommendation.
What moves this price
cheaper×1.00pricier
- Roaster brand and sourcing×1.23
- Brazil origin×0.91
- Variety not listed×0.96
How this estimate works
A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.
Some listing details are missing or have limited model coverage, so the typical band shown is wider than usual.
Not listed by the roaster: variety
Cherrybook Index (CBI)
Evidence-of-quality score, not a cup score. Methodology
35
Preliminary
Confidence2 of 7 signals on file
Score is partially shrunk toward a neutral 50; read directionally until more source families land.
How confidence affects the score
Coverage measures signal availability, not cup quality. This coffee has 30% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 25% so one thin signal cannot carry the score on its own.
The math on file: renormalized base 32.5 shrunk to 36.9 + bonuses = 35.
Missing: Coffee Review, Reddit sentiment, YouTube reviews, On-shop ratings, Cherrybook ratings
- 45/ 17% weightRoaster transparencyProducer / farm / lot disclosure depth
- 30/ 83% weightSCA gradeRoaster-published cupping score
Bonuses applied
- +3World Coffee Championships finalist lotThis roaster sourced a World Coffee Championships finalist routine
- +-5Stale-stock demotionThis lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
Sensory profileestimated
- Acidity
- 3
- Body
- 3
- Sweetness
- 4
- Balance
- 4
- Clean
- 4
Comps & alternatives
Tasting flight
Compare this with three more lots selected from the catalog.
Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.
Reference · About the varietal & origin
About UM Coffee Co
On YouTube
Watch the reviews
About this coffee
Garam Victor Um, Brazil — 2023 World Brewers Cup: Finals
World Coffee Championships
Watch on YouTubeWhat the reviewer said
From World Coffee Championships, discussing Selection | Vale da Lua:
“The beverage I present today is a blend of two anaerobic coffees. The first layer is a Laurina from Cafe Granja Esmeralda in Valle del Cauca, Colombia.”
“This variety has less caffeine content, which brings a higher sweetness to the cup. It was fermented for 48 hours as well, bringing a juicy body while maintaining high sweetness.”
Tasting notes mentioned: jasmine · honey · cherry
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