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Cherrybook.

Roaster · New York, NY

Birch Coffee

www.birchcoffee.com

13 lots in stock, mostly Brazil, Guatemala and Colombia.

In stock
13
House Index · limited data
48
Freshness
Roast cadence not disclosed
Save at Birch Coffee
Discounts, perks, and free gifts on subscriptions
OriginsBrazilGuatemalaColombiaEthiopiaPapua New GuineaMexico

Roaster at a glance

Tracked since
April 202617 lots seen; 13 in stock now
Origins
6 countriesColombia, Guatemala, Brazil
Process mix
Other 85% · Natural 8% · Honey 8%
Sourcing
15% of lots name the producer or farm2 of 13
Coverage
3 reviewer videos · 3 Reddit threadsVideos and articles about the roaster, not by it
Where to find them
Cafe in New York, NY432 3rd Avenue
Merch
1 item in stock
How Cherrybook Index is calculatedavg coverage 21% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit60/100weight 18%
  • YouTubeweight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 13 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency28.3/1009/13 lots · weight 5%

Bonuses earned (per lot)

  • stale decay12/13

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

13 in stock · 3 archived

Filter on browse →

Brazil Fortaleza

Roaster flags Dark Chocolate, Almonds, and Cherries in the cup.

Brazil

MediumDark ChocolateAlmondCherry
53CBI · sparse
$1.61/oz

Ethiopia Sidama

Roaster flags Tropical Fruit, Crisp Apple, and Floral Sweetness in the cup.

Sidama, ET

Tropical FruitAppleFloral
47CBI · sparse
$1.61/oz

Black Magic

Think Dark Chocolate, Brown Sugar Sweetness, and Heavy Body.

DarkDark ChocolateBrown Sugar
46CBI · sparse
$1.54/oz

Also available · subscriptions, sample packs, gear

Cold Brew

Taste data is still sparse; open the detail page before judging this lot.

Medium-Dark
50CBI · sparse
$1.46/oz

Chemex: Brazil

Cupping notes point toward Toffee, Cocoa, and Rich Body.

Brazil

MediumToffeeCocoaOverall Sweet
47CBI · sparse
$1.56/oz
Archived (3)

Sumatra Harimau Tiger

Chocolate, Pipe Tobacco, and Dark Chocolate Ganache on a wet-hulled lot.

Sumatra, ID · Wet-Hulled

MediumChocolateDark ChocolatePipe Tobacco
53CBI · sparse
$1.46/oz
Out of stock

Community reputation · Reddit

Mixed reviews· sentiment 60/100

Three independent Reddit threads give Birch Coffee a mixed view. One New York poster grouped Birch among coffeehouses they loved and credited those shops with getting them into coffee. Another visitor initially disliked a Birch Kyoto slow-drip coffee but loved it by the end of the cup. A separate commenter said Birch had fallen from being their go-to and was not impressive on recent visits.

New York cafe introductionKyoto slow-drip experiencerecent consistency concerns
Threads cited (3)
  • r/Coffee · 43↑ · What makes good coffee?

    I've been in New York for the past two years and have had the fortune to visit some awesome coffeehouses - Stumptown, Café Grumpy, Birch, etc - and loved them all; they've actually been the places that have gotten me into coffee. But then I look at some reviews online and see, "Oh, X coffee is shit, X coffee is much be

  • r/espresso · 23↑ · Espresso in New York City NYC

    Birch IMO fell off. It used to be my go-to spot when I worked on 28th and Madison 6 years ago, but I went there just before the pandemic and then went back there recently and was not impressed. Stumptown (Ace, and mcdougal location) on the other hand is one of my top picks in NYC when I’m not near a 9th Street location

  • r/Coffee · 7↑ · Slow drip iced coffee at home.

    When I was visiting NYC I went to a coffee shop in flatiron called Birrch I believe. I believe it's one of a few birch located in NYC. Birch had a menu item I've never seen before. It was a Kyoto slow drip ice coffee served 4oz neat or over ice. I had mine neat. On the first sip I didn't like it but I drank slowly almo

On YouTube

3 videos · 10k combined views

Birch Coffee has 1 video on their channel; 2 videos come from outside reviewers (Shelly Coco, The Marketing Directors).

Flagship cafe

Birch Coffee 3rd Avenue Flagship

432 3rd Avenue, New York, NY

Open in maps →

Birch Coffee operates multiple cafe locations in New York City and one in Seoul, Korea.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.