
Roaster · New York, NY
Birch Coffee
13 lots in stock, mostly Brazil, Guatemala and Colombia.
- In stock
- 13
- House Index · limited data
- 48
- Freshness
- Roast cadence not disclosed
- Save at Birch Coffee
- Discounts, perks, and free gifts on subscriptions
Roaster at a glance
- Tracked since
- April 202617 lots seen; 13 in stock now
- Origins
- 6 countriesColombia, Guatemala, Brazil
- Process mix
- Other 85% · Natural 8% · Honey 8%
- Sourcing
- 15% of lots name the producer or farm2 of 13
- Coverage
- 3 reviewer videos · 3 Reddit threadsVideos and articles about the roaster, not by it
- Where to find them
- Cafe in New York, NY432 3rd Avenue
- Merch
- 1 item in stock
How Cherrybook Index is calculatedavg coverage 21% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit60/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 13 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency28.3/1009/13 lots · weight 5%
Bonuses earned (per lot)
- stale decay12/13
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
13 in stock · 3 archived
Sugarcane EA Decaf Colombia
Pomegranate, Brown Sugar, and Hazelnut on a natural lot.
Colombia · Natural
Bully Blend ~ACPB~
Not much signal yet; the detail page has what we know.
French Press: Birch Blend
Think Full Bodied, Clean, and Chocolatey.
Ethiopia Sidama
Roaster flags Tropical Fruit, Crisp Apple, and Floral Sweetness in the cup.
Sidama, ET
Emma’s Espresso
Cupping notes point toward Cocoa, Floral, and Nutty.
Black Magic
Think Dark Chocolate, Brown Sugar Sweetness, and Heavy Body.
Also available · subscriptions, sample packs, gear
Birch Blend Instant
Cupping notes point toward Full Bodied, Chocolaty, and Clean.
French Press: Ethiopia
Taste data is still sparse; open the detail page before judging this lot.
Cold Brew
Taste data is still sparse; open the detail page before judging this lot.
Archived (3)
Sumatra Harimau Tiger
Chocolate, Pipe Tobacco, and Dark Chocolate Ganache on a wet-hulled lot.
Sumatra, ID · Wet-Hulled
Community reputation · Reddit
Mixed reviews· sentiment 60/100
Three independent Reddit threads give Birch Coffee a mixed view. One New York poster grouped Birch among coffeehouses they loved and credited those shops with getting them into coffee. Another visitor initially disliked a Birch Kyoto slow-drip coffee but loved it by the end of the cup. A separate commenter said Birch had fallen from being their go-to and was not impressive on recent visits.
Threads cited (3)
- r/Coffee · 43↑ · What makes good coffee?
I've been in New York for the past two years and have had the fortune to visit some awesome coffeehouses - Stumptown, Café Grumpy, Birch, etc - and loved them all; they've actually been the places that have gotten me into coffee. But then I look at some reviews online and see, "Oh, X coffee is shit, X coffee is much be
- r/espresso · 23↑ · Espresso in New York City NYC
Birch IMO fell off. It used to be my go-to spot when I worked on 28th and Madison 6 years ago, but I went there just before the pandemic and then went back there recently and was not impressed. Stumptown (Ace, and mcdougal location) on the other hand is one of my top picks in NYC when I’m not near a 9th Street location
- r/Coffee · 7↑ · Slow drip iced coffee at home.
When I was visiting NYC I went to a coffee shop in flatiron called Birrch I believe. I believe it's one of a few birch located in NYC. Birch had a menu item I've never seen before. It was a Kyoto slow drip ice coffee served 4oz neat or over ice. I had mine neat. On the first sip I didn't like it but I drank slowly almo
On YouTube
3 videos · 10k combined views
Birch Coffee has 1 video on their channel; 2 videos come from outside reviewers (Shelly Coco, The Marketing Directors).
From Birch Coffee
Flagship cafe
Birch Coffee 3rd Avenue Flagship
432 3rd Avenue, New York, NY
Open in maps →Birch Coffee operates multiple cafe locations in New York City and one in Seoul, Korea.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.




















