Cherrybook.

Roaster

Birch Coffee

Coffees in catalog
14
Also available
5
Avg Cherry's Index (limited data)
62.2
Reddit sentiment
75/100
FreshnessRoast cadence not disclosed
OriginsGTCOETBRIDPG
How Cherry’s Index is calculatedavg coverage 31% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit75/100weight 18%
  • YouTube75/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 14 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency28.3/1009/14 lots · weight 5%

Bonuses earned (per lot)

  • stale decay14/14

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 75/100

Birch Coffee is recognized in Reddit discussions as a prominent fixture in the New York City specialty coffee scene. Visitors and locals highlight their espresso drinks, flat whites, cortados, and specific blends like Emma's Espresso, often recommending them alongside other established NYC shops. While some locations have limited seating, the overall community impression of their drinks and beans is positive.

NYC coffee sceneGreat espresso and milk drinksEmma's BlendPopular local chain
Threads cited (8)

On YouTube

2 videos · 5k combined views

Reviewers describe Birch Coffee as a community focused New York brand emphasizing hospitality and warm cafe environments. Outside coverage highlights distinctive interior details like library style bookshelves and communal tables designed to encourage social interaction. Reviewers also note that the cafes provide free Wi-Fi alongside pricing that leans toward the higher side for the area.

NYC neighborhood cafesLibrary inspired decorCommunity engagement focusCommunal seating spacesHigher price point

Flagship cafe

Birch Coffee Murray Hill

432 3rd Avenue, New York, NY

Open in maps →

Birch Coffee lists many retail locations in NYC and one in Seoul; 432 3rd Avenue is the first listed location on their 'Visit' page.

The catalog

14 in stock · 1 archived

Filter on browse →

Ethiopia Sidama

Roaster flags Tropical Fruit, Crisp Apple, and Floral Sweetness in the cup.

Sidama, ET

Tropical FruitAppleFloral
Well-reviewed roaster
$1.61/oz

Black Magic

Think Dark Chocolate, Brown Sugar Sweetness, and Heavy Body.

DarkDark ChocolateBrown Sugar
Well-reviewed roaster
$1.54/oz

Also available · subscriptions, sample packs, gear

Birch Blend Instant

Cupping notes point toward Full Bodied, Chocolaty, and Clean.

MediumChocolateOverall SweetNutty
Well-reviewed roaster
65
$5.34/oz

Cold Brew

Taste data is still sparse; open the detail page before judging this lot.

Medium-Dark
Well-reviewed roaster
$1.46/oz

Chemex: Brazil

Cupping notes point toward Toffee, Cocoa, and Rich Body.

BR

MediumToffeeCocoaOverall Sweet
Well-reviewed roaster
$1.56/oz
Archived (1)

Sumatra Harimau Tiger

Chocolate, Pipe Tobacco, and Dark Chocolate Ganache on a wet-hulled build.

Sumatra, ID · Wet-Hulled

MediumChocolateDark ChocolatePipe Tobacco
Well-reviewed roaster
66
$1.46/oz
Out of stock

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.