Cherrybook.

Roaster

Birch Coffee

Coffees in catalog
16
Also available
3
Avg Cherry's Index (limited data)
64.0
Reddit sentiment
75/100
FreshnessRoast cadence not disclosed
OriginsETGTCOBRIDPG
How Cherry’s Index is calculatedavg coverage 31% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit75/100weight 18%
  • YouTube70/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 16 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency28/10010/16 lots · weight 5%

Bonuses earned (per lot)

  • stale decay15/16

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 75/100

Birch Coffee is recognized as a reliable and accessible staple in the New York City coffee scene. Users frequently recommend their 'Emma' blend for espresso, noting positive experiences with both their cafe drinks and take-home beans. While one user noted a preference for other roasters due to acidity levels, the overall sentiment remains positive, with the roaster being viewed as a solid, consistent option for those visiting or living in NYC.

accessible NYC stapleEmma blend recommended for espressoconsistent cafe experiencereliable take-home beansvaried opinions on acidity
Threads cited (4)

On YouTube

2 videos · 5k combined views

Outside coverage characterizes Birch Coffee as a quintessential New York City cafe experience. Reviewers highlight the brand's focus on creating a comfortable, library-inspired atmosphere that encourages lingering. However, observers also note that the pricing is on the higher end for the portion sizes provided.

Library-inspired interior designCommunal seating arrangementsPremium pricing structureCafe-focused atmosphere

Flagship cafe

Birch Coffee Murray Hill

432 3rd Avenue, New York, NY

Open in maps →

Birch Coffee lists many retail locations in NYC and one in Seoul; 432 3rd Avenue is the first listed location on their 'Visit' page.

The catalog

16 in stock

Filter on browse →
Sumatra Harimau Tiger
Not rated

Roaster flags Heavy Chocolate Notes, Sweet Pipe Tobacco Flavor, and Dark Chocolate Ganache Aftertaste in the cup.

ID

MediumChocolateDark ChocolateTobacco
Well-reviewed roaster
$1.46/oz
Ethiopia Sidama
Not rated

Roaster flags Tropical Fruit, Crisp Apple, and Floral Sweetness in the cup.

Sidama, ET

LightTropical FruitAppleFloral
Well-reviewed roaster
$1.61/oz

Also available · subscriptions, sample packs, gear

Cold Brew66

Taste data is still sparse; open the detail page before judging this lot.

Medium-Dark
Well-reviewed roaster
$1.46/oz

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.