Roaster
Birch Coffee
- Coffees in catalog
- 14
- Also available
- 5
- Avg Cherry's Index (limited data)
- 62.2
- Reddit sentiment
- 75/100
How Cherry’s Index is calculatedavg coverage 31% · limited data
Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit75/100weight 18%
- YouTube75/100weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 14 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- Buyer reviewsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 5%
- Transparency28.3/1009/14 lots · weight 5%
Bonuses earned (per lot)
- stale decay14/14
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
Community reputation · Reddit
Well-regarded· sentiment 75/100
Birch Coffee is recognized in Reddit discussions as a prominent fixture in the New York City specialty coffee scene. Visitors and locals highlight their espresso drinks, flat whites, cortados, and specific blends like Emma's Espresso, often recommending them alongside other established NYC shops. While some locations have limited seating, the overall community impression of their drinks and beans is positive.
Threads cited (8)
- r/espresso · ↑ · My girlfriend made this measuring cup for me
- r/Coffee · ↑ · What makes good coffee?
- r/espresso · ↑ · Espresso in New York City NYC
- r/espresso · ↑ · NY State Swag and learning experience
- r/espresso · ↑ · Birch trimming + packaging wire =
- r/Coffee · ↑ · Slow drip iced coffee at home.
- r/Coffee · ↑ · Add to our list of Manhattan coffee shops?
- r/Coffee · ↑ · Cross Isle Coffee Crawl August 30th (x-post /r/nyc, /r/nycmeetups)
On YouTube
2 videos · 5k combined views
Reviewers describe Birch Coffee as a community focused New York brand emphasizing hospitality and warm cafe environments. Outside coverage highlights distinctive interior details like library style bookshelves and communal tables designed to encourage social interaction. Reviewers also note that the cafes provide free Wi-Fi alongside pricing that leans toward the higher side for the area.
From Birch Coffee
Coverage from others
Flagship cafe
Birch Coffee Murray Hill
432 3rd Avenue, New York, NY
Open in maps →Birch Coffee lists many retail locations in NYC and one in Seoul; 432 3rd Avenue is the first listed location on their 'Visit' page.
The catalog
14 in stock · 1 archived
Birch Blend
Not much signal yet; the detail page has what we know.
Bully Blend ~ACPB~
Not much signal yet; the detail page has what we know.
French Press: Birch Blend
Think Full Bodied, Clean, and Chocolatey.
Ethiopia Sidama
Roaster flags Tropical Fruit, Crisp Apple, and Floral Sweetness in the cup.
Sidama, ET
Emma’s Espresso
Cupping notes point toward Cocoa, Floral, and Nutty.
Black Magic
Think Dark Chocolate, Brown Sugar Sweetness, and Heavy Body.
Also available · subscriptions, sample packs, gear
Birch Blend Instant
Cupping notes point toward Full Bodied, Chocolaty, and Clean.
Cold Brew
Taste data is still sparse; open the detail page before judging this lot.
French Press: Ethiopia
Taste data is still sparse; open the detail page before judging this lot.
Archived (1)
Sumatra Harimau Tiger
Chocolate, Pipe Tobacco, and Dark Chocolate Ganache on a wet-hulled build.
Sumatra, ID · Wet-Hulled
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.




















