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Cherrybook.

Roaster · Toronto, ON

Ethica Coffee Roasters

ethicaroasters.com ↗Prices in CAD

On YouTube

Meet the roaster on camera

4 videos

From the roasterDay in the life

A Day in the Life of a Coffee Roaster | ASMR 4K

ETHICA COFFEE ROASTERS · 101.7K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video provides an ASMR-style look at the roasting process at Ethica Coffee Roasters. It captures the sounds and visuals of the daily workflow, including bean handling, roasting, and quality control.

Inside this video

From ETHICA COFFEE ROASTERS:

“We will keep it like this. End before the crack but keep the tannins in there.”
“That's right. Yeah. Go to three, okay, even to one. Okay, we'll leave it a bit higher. Okay.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

15 lots in stock, mostly Colombia, Ethiopia and Burundi.

In stock
15
House Index · limited data
66
Freshness
Roast cadence not disclosed
Save at Ethica Coffee Roasters
Free local pickup at Toronto cafeFree shipping on subscriptions
OriginsColombiaEthiopiaBurundiBrazilChinaPeru

Roaster at a glance

Tracked since
May 202651 lots seen; 15 in stock now
Origins
5 countriesEthiopia, Brazil, Colombia
Process mix
Washed 40% · Other 27% · Natural 20% · Honey 7% · Experimental 7%
Price position
11% above what its profiles predictMedian of 8 in-stock lots against the price model
Sourcing
40% of lots name the producer or farm6 of 15
Coverage
4 reviewer videos · 1 editorial mention · 3 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗YouTube: 39 videos, 1.5K subscribers, last upload March 2026
Where to find them
Cafe in Toronto, ONUnit 104 – 213 Sterling Rd
Merch
1 item in stock
How Cherrybook Index is calculatedavg coverage 24% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit89/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 15 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Review60/1001/15 lots · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency49.7/10015/15 lots · weight 5%

Bonuses earned (per lot)

  • stale decay7/15

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

15 in stock · 34 archived

Filter on browse →

Banko Taratu — Filter

Anaerobic Washed lot with Lemonade, Caramel, and Ripe Apricot in the cup.

Gedeb, ET · Anaerobic Washed

LemonCaramelApricot
Well-reviewed roaster
68CBI
US$2.12/oz

Typical US$1.62 to $2.58/oz

Broad comparison

Bahire

Washed lot with Lemon, Raspberry, and White Honey in the cup.

Burundi · Washed

LemonRaspberryHoney
Well-reviewed roaster
67CBI
US$2.10/oz

Typical US$1.34 to $2.15/oz

Broad comparison

Brazil — Espresso

Think Chocolate, Hazelnut, and Stone Fruits.

Cerrado, BR

ChocolateHazelnutStone Fruit
Well-reviewed roaster
64CBI
US$1.63/oz

Typical US$1.14 to $2.18/oz

Limited comparison

Colombia Decaf

Chocolate, Sweet Apple, and Hazelnut on an ethyl acetate lot.

Colombia · Ethyl Acetate

ChocolateAppleHazelnut
Well-reviewed roaster
61CBI
US$1.89/oz

Typical US$1.24 to $2.37/oz

Limited comparison

Vantage — Espresso

Washed lot with Marmalade, Almond, and Milk Chocolate in the cup.

Washed

OrangeAlmondMilk Chocolate
Well-reviewed roaster
60CBI
US$1.73/oz

Typical US$1.05 to $2.00/oz

Limited comparison

Brazil — Filter

Roaster flags Chocolate, Hazelnut, and Stone Fruits in the cup.

Cerrado, BR

ChocolateHazelnutStone Fruit
Well-reviewed roaster
60CBI
US$1.63/oz

Typical US$1.14 to $2.18/oz

Limited comparison

Archived (34)

Community reputation · Reddit

Cult favorite· sentiment 89/100

Three independent Reddit threads give Ethica Coffee a strongly favorable picture. Drinkers enjoyed its Kenyan subscription coffee, described its beans as unusually distinctive, and favored Ethica among several Ontario roasters.

Kenyan coffeedistinctive flavorsOntario roaster
Threads cited (3)

Flagship cafe

Ethica Coffee Roasters Cafe

Unit 104 – 213 Sterling Rd, Toronto, ON

Open in maps →

Ethica Coffee Roasters cafe and roastery located on Sterling Rd in Toronto.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.