Cherrybook.

Roaster

RAW Coffee Company

Coffees in catalog
15
Also available
0
Avg Cherry's Index (limited data)
57.3
Reddit sentiment
OriginsMXETRWCOGTSV
How Cherry’s Index is calculatedavg coverage 17% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Redditweight 18%
  • YouTube85/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 15 in-stock lots.

  • SCA grade50/1001/15 lots · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency56.3/10015/15 lots · weight 5%

Bonuses earned (per lot)

  • stale decay13/15
  • coe any1/15

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

On YouTube

4 videos · 7k combined views

Reviewers describe RAW Coffee Company as a pioneering force in the Middle East specialty coffee scene, noted for being the first specialty roastery in the region. Outside coverage emphasizes their successful pivot from a predominantly B2B model to a thriving B2C operation during the pandemic, while maintaining a strong commitment to fresh roasting, quality sourcing, and comprehensive client support. Visual tours and interviews highlight their transparent production workflow, dedication to team welfare, and adaptability in changing market landscapes.

Pioneering Middle East specialty coffee roasterySuccessful pivot from B2B to B2C delivery modelStrong emphasis on coffee freshness and weekly roasting cyclesComprehensive training and support for commercial partnersTransparent production and roasting workflow

Flagship cafe

Retail location

Dubai

Open in maps →

Seed-city fallback applied (Dubai, AE); the website didn't expose a specific flagship address. LLM-finder notes: The website mentions a café and a roastery in Al Quoz, Dubai, but does not provide a specific street address.

The catalog

15 in stock

Filter on browse →

Rwandan Nyamasheke

Washed lot with Agave Sweetness, Ripe Apricot, and Dark Chocolate in the cup.

Western Province, RW · Washed

MediumPeachGrapeDark Chocolate+1
$2.04/oz

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.