71Natural lot with Apricot, Mango, and Honey in the cup.
Guji, ET · Natural
LightApricotMangoHoney+4
Transparency donor
$2.83/oz
Roaster
Ruby Coffee Roasters
Stevens Point, WIrubycoffeeroasters.com ↗
Price-transparentSCTG data donor
- Coffees in catalog
- 13
- Also available
- 2
- Avg Cherry's Index (limited data)
- 64.3
- Reddit sentiment
- 75/100
FreshnessRoasts daily · ships in ~1d
OriginsCOBOPEETCRRW
How Cherry’s Index is calculatedavg coverage 25% · limited data
Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit75/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 13 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Review60/1001/13 lots · weight 20%
- Buyer reviewsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 5%
- Transparency59.6/10013/13 lots · weight 5%
Bonuses earned (per lot)
- sprudge13/13
- stale decay8/13
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
Community reputation · Reddit
Well-regarded· sentiment 75/100
Ruby Coffee Roasters is recognized as a reputable specialty roaster, frequently mentioned alongside other highly regarded names in the industry. Community members appreciate their high-end offerings, such as their Gesha, and they are often included in lists of recommended roasters. While there is one specific critique regarding their local labor practices and a personal taste preference against their roast profile, the overall sentiment remains positive, with users actively seeking out their beans and educational resources.
high-quality Gesha offeringsrespected specialty roasterhelpful brewing guideslight-medium roast focusfrequent inclusion in roaster recommendations
Threads cited (9)
- r/espresso · ↑ · UPDATE: Asked the person working at hotel bar if I could make my own espresso....
- r/Coffee · ↑ · Are US specialty roasters leaning away from light roast coffee?
- r/Coffee · ↑ · Why does fair trade not include wages paid to US employees? (Or does it?)
- r/Coffee · ↑ · Simple question - is geisha worth it?
- r/Coffee · ↑ · Best approach for a small office?
- r/Coffee · ↑ · "For a pour over coffee brew, a light roast coffee is preferable"- Really?
- r/Coffee · ↑ · Coffee Brewing- 101 version (something I enjoyed reading today)
- r/Coffee · ↑ · Is there a subscription service like this?
- r/Coffee · ↑ · Help - my coffee tastes watery/bland no matter the technique or recipe
Press · Sprudge
- Bon Iver And Ruby Coffee Roasters Team Up For Limited Edition Coffees2025-04-10·sprudge
SABLE, fABLE releases tomorrow, April 11th.
- On The Menu: The Ruby Marocchino At Kumquat Coffee & Tea2022-02-11·sprudge
A seasonal beverage just in time for Valentine’s Day.
On YouTube
2 videos · 10k combined views
2 videos cover Ruby Coffee Roasters from reviewers Wisconsin Foodie, Fellow.
Flagship cafe
Stevens Point Cafe
1410 Third Street, Stevens Point, WI
Open in maps →The website identifies the Stevens Point location as their flagship cafe.
The catalog
13 in stock · 3 archived
71
66Expect Apple Pie, Cashew Butter, and Nougat from this washed.
Caranavi, BO · Washed
Medium-LightAppleNuttyNougat+1
Transparency donor
$3.12/oz
66Expect Golden Raisin, Caramel, and Nougat from this washed.
Caranavi, BO · Washed
MediumRaisinCaramelNougat+1
Transparency donor
$2.94/oz
66Expect Orange Marmalade, Milk Chocolate, and Brown Sugar from this washed.
West Valley, CR · Washed
Medium-LightOrangeMilk ChocolateBrown Sugar+1
Transparency donor
$2.75/oz
66Melon, Apricot, and Rainier Cherry on a washed build.
Cajamarca, PE · Washed
LightMelonApricotCherry+1
Transparency donor
$4.37/oz
65Washed lot with Milk Chocolate, Marshmallow, and Golden Raisin in the cup.
Cajamarca, PE · Washed
MediumMilk ChocolateMarshmallowRaisin+1
Transparency donor
$2.50/oz
65Expect Red Grape, Dried Fig, and Turbinado Sugar from this washed.
Huila, CO · Washed
Medium-LightGrapeDried FruitSugar Cane+1
Transparency donor
$2.75/oz
65Expect Caramel Apple, Brown Sugar, and Blackberry from this washed.
Nariño, CO · Washed
Medium-LightCaramelAppleBrown Sugar+2
Transparency donor
$3.00/oz
Not ratedExpect Gummy Bears, Agave Nectar, and Wild Plum from this washed.
Nyamasheke, RW · Washed
LightCandyAgave NectarPlum+1
Transparency donor
$2.69/oz
Not ratedThink Fig, Plum, and Cherry Limeade.
FigPlumCherry+2
Transparency donor
$2.87/oz
Not ratedFudge, Raisin, and Praline on a washed build.
Washed
Medium-DarkChocolateRaisinPraline+1
Transparency donor
$1.97/oz
Not ratedWashed lot with Fig, Almond, and Cherry in the cup.
Washed
MediumFigAlmondCherry+1
Transparency donor
$1.97/oz
Not ratedThink Maple, Nutmeg, and Baked Apple.
MediumMaple SyrupNutmegApple+1
Transparency donor
$2.05/oz
Also available · subscriptions, sample packs, gear
Archived (3)
65Washed lot with Lemonade, Black Grape, and Dried Cranberry in the cup.
Nariño, CO · Washed
Medium-LightLemonGrapeCranberry+1
Transparency donor
$2.87/oz
Out of stock
65Caramel, Plum, and Blackberry on a washed build.
Nariño, CO · Washed
Medium-LightCaramelPlumBlackberry+1
Transparency donor
$2.46/oz
Out of stock
Not ratedExpect Grape, Black Plum, and Orange Candy from this washed.
Washed
LightGrapePlumOrange+2
Transparency donor
$2.19/oz
Out of stock
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.