Cherrybook.

Roaster

Ruby Coffee Roasters

Price-transparentSCTG data donor
Coffees in catalog
11
Also available
2
Avg Cherry's Index (limited data)
62.3
Reddit sentiment
75/100
FreshnessRoasts daily · ships in ~1d
Pricing perks15% off your first coffee orderFree shipping over $50
OriginsCOPEBOETCRRW
How Cherry’s Index is calculatedavg coverage 23% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit75/100weight 18%
  • YouTubeweight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 11 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency59.5/10011/11 lots · weight 5%

Bonuses earned (per lot)

  • sprudge11/11
  • stale decay8/11

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 75/100

Ruby Coffee Roasters is recognized as a reputable specialty roaster, frequently mentioned alongside other highly regarded US roasters. Customers appreciate their high-end offerings, such as their Gesha, and they are often included in lists of recommended roasters. While there is one specific report of a local customer expressing disappointment regarding the company's local wage practices, the general community discourse remains focused on their coffee quality and roast profiles.

high-quality Gesha offeringslight-medium roast profilefrequently recommended alongside top-tier roastershelpful brewing resources
Threads cited (9)

Press · Sprudge

On YouTube

2 videos · 10k combined views

2 videos cover Ruby Coffee Roasters from reviewers Wisconsin Foodie, Fellow.

Flagship cafe

Stevens Point Cafe

1410 Third Street, Stevens Point, WI

Open in maps →

The website identifies the Stevens Point location as their flagship cafe.

The catalog

11 in stock · 8 archived

Filter on browse →

Colombia Aguacate

Expect Caramel Apple, Brown Sugar, and Blackberry from this washed.

Nariño, CO · Washed

Medium-LightCaramelAppleBrown Sugar+2
Transparency donor
$3.00/oz

Also available · subscriptions, sample packs, gear

Archived (8)

Rwanda Kanzu

Expect Gummy Bears, Agave Nectar, and Wild Plum from this washed.

Nyamasheke, RW · Washed

LightCandyHoneyPlum+1
Transparency donor
65
$2.69/oz
Out of stock

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.