Costa Rica Don Joel Villa Sarchi
Yellow Honey lot with Toffee, Coffee Cake, and Golden Raisin in the cup.
West Valley, CR · Yellow Honey
Medium-LightCaramelRaisinDate
Well-reviewed roaster
70CBI
$2.62/oz
Typical $2.33 to $3.72/oz
Broad comparison
Roaster · Stevens Point, WI
Ruby Coffee Roasters
On YouTube
Meet the roaster on camera
About the roaster
FULL EPISODE: Ruby Coffee Roasters | DelBar
Wisconsin Foodie · 8.8K views on YouTube
Watch on YouTubeExplore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
The roaster
12 lots in stock, mostly Colombia, Costa Rica and Peru.
- In stock
- 12
- House Index · limited data
- 65
- Freshness
- Roasts daily · ships in ~1d
- Save at Ruby Coffee Roasters
- 15% off your first coffee orderFree shipping over $50
OriginsColombiaCosta RicaPeruEthiopiaKenyaMexico
Roaster at a glance
- Tracked since
- April 202666 lots seen; 12 in stock now
- Origins
- 6 countriesColombia, Costa Rica, Ethiopia
- Process mix
- Washed 83% · Honey 8% · Other 8%
- Price position
- 25% above what its profiles predictMedian of 4 in-stock lots against the price model
- Sourcing
- 67% of lots name the producer or farm8 of 12
- Coverage
- 2 reviewer videos · 2 press mentions · 1 editorial mention · 2 Reddit threadsVideos and articles about the roaster, not by it
- Their channels
- Instagram ↗YouTube ↗Facebook ↗YouTube: 9 videos, 33 subscribers, last upload November 2024
- Where to find them
- 2 locations, Stevens Point, WI1410 Third Street
- Merch
- 89 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit84/100weight 18%
- YouTube—weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 12 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- On-shop ratingsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 30%
- Transparency56.2/10012/12 lots · weight 5%
Bonuses earned (per lot)
- sprudge12/12
- stale decay11/12
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
12 in stock · 12 archived
Kenya Murang'a Gondo AB
Black Currant, Orange Marmalade, and Dried Apricot on a washed lot.
Murang'a, KE · Washed
LightBlack CurrantOrangePeach+4
Well-reviewed roaster
70CBI
$2.75/oz
Typical $2.11 to $4.03/oz
Limited comparison
Costa Rica Cerro La Cruz El Mango
Washed lot with Red Grape, Pear, and Dark Chocolate in the cup.
Central Valley, CR · Washed
MediumGrapePearDark Chocolate+1
Well-reviewed roaster
70CBI
$2.28/oz
Typical $1.86 to $3.54/oz
Peru El Roble Felipe Estela
Expect Cherry Cola, Dried Fig, and Brown Sugar from this washed lot.
Cajamarca, PE · Washed
Medium-LightCherryFigBrown Sugar+1
Well-reviewed roaster
68CBI
$3.31/oz
Typical $2.01 to $3.84/oz
Limited comparison
Medium-LightMelonApricotVanilla+1
Well-reviewed roaster
67CBI
$2.62/oz
Typical $1.97 to $3.76/oz
Limited comparison
Mexico San Pedro Yosotatu
Washed lot with Milk Chocolate, Hazelnut, and Raisin in the cup.
Oaxaca, MX · Washed
Medium-LightMilk ChocolateHazelnutRaisin+1
Well-reviewed roaster
67CBI
$2.87/oz
Typical $1.99 to $3.18/oz
Colombia Luz Divia Fierro Calderon
Expect Strawberry, Orange Blossom, and Limeade from this washed lot.
Huila, CO · Washed
Medium-LightStrawberryOrange BlossomLime
Well-reviewed roaster
66CBI
$3.75/oz
Typical $2.52 to $4.04/oz
Broad comparison
Colombia Los Guacharos
Washed lot with Gala Apple, Concord Grape, and Milk Chocolate in the cup.
Huila, CO · Washed
MediumAppleGrapeMilk Chocolate+1
Well-reviewed roaster
65CBI
$2.94/oz
Typical $1.89 to $3.61/oz
Limited comparison
Colombia Los Guacharos Pink Bourbon
Expect Red Grape, Dried Fig, and Turbinado Sugar from this washed lot.
Huila, CO · Washed
Medium-LightGrapeFigCane Sugar+1
Well-reviewed roaster
64CBI
$3.00/oz
Typical $2.52 to $4.04/oz
Broad comparison
MediumFigAlmondCherry+1
Well-reviewed roaster
60CBI
$1.97/oz
Typical $1.52 to $2.89/oz
Limited comparison
Medium-DarkChocolateRaisinPraline+1
Well-reviewed roaster
60CBI
$1.97/oz
Typical $1.47 to $2.80/oz
Limited comparison
Decaf Flume Seasonal Blend
Think Maple, Nutmeg, and Baked Apple.
MediumMaple SyrupNutmegApple+1
Well-reviewed roaster
59CBI
$2.05/oz
Typical $1.59 to $3.03/oz
Limited comparison
Also available · subscriptions, sample packs, gear
Sampler Pack - Blends and Year-Round Offering
Taste data is still sparse; open the detail page before judging this lot.
Well-reviewed roaster
62CBI
$1.51/oz
Sampler Pack - Seasonal Offerings - 4 x 12 oz
Not much signal yet; the detail page has what we know.
Well-reviewed roaster
62CBI
$1.91/oz
Archived (12)
Decaf Ethiopia Guji Benti Natural
Natural lot with Apricot, Mango, and Honey in the cup.
Guji, ET · Natural
LightApricotMangoHoney+1
Well-reviewed roaster
74CBI
$2.83/oz
Out of stock
Bolivia Finca Rosita Catuai
Expect Golden Raisin, Caramel, and Nougat from this washed lot.
Caranavi, BO · Washed
MediumRaisinCaramelNougat+1
Well-reviewed roaster
70CBI
$2.94/oz
Out of stock
Costa Rica Don Joel Chizo Kenia
Expect Orange Marmalade, Milk Chocolate, and Brown Sugar from this washed lot.
West Valley, CR · Washed
Medium-LightOrangeMilk ChocolateBrown Sugar+1
Well-reviewed roaster
70CBI
$2.75/oz
Out of stock
Organic Peru Persy Pusma Martinez
Washed lot with Milk Chocolate, Marshmallow, and Golden Raisin in the cup.
Cajamarca, PE · Washed
MediumMilk ChocolateMarshmallowRaisin+1
Well-reviewed roaster
70CBI
$2.50/oz
Out of stock
MediumCherryPeachCaramel+1
Well-reviewed roaster
70CBI
$2.58/oz
Out of stock
Medium-LightCaramelPlumBlackberry+1
Well-reviewed roaster
69CBI
$2.46/oz
Out of stock
Rwanda Kanzu
Expect Gummy Bears, Agave Nectar, and Wild Plum from this washed lot.
Nyamasheke, RW · Washed
LightCandyHoneyPlum+1
Well-reviewed roaster
69CBI
$2.69/oz
Out of stock
Colombia Familia Garcia
Washed lot with Lemonade, Black Grape, and Dried Cranberry in the cup.
Nariño, CO · Washed
Medium-LightLemonGrapeCranberry+1
Well-reviewed roaster
69CBI
$2.87/oz
Out of stock
Anniversary Seasonal Blend
Expect Fig, Plum, and Cherry Limeade from this washed lot.
Colombia · Washed
Medium-LightFigPlumCherry+2
Well-reviewed roaster
68CBI
$2.87/oz
Out of stock
Colombia Aguacate
Expect Caramel Apple, Brown Sugar, and Blackberry from this washed lot.
Nariño, CO · Washed
Medium-LightCaramelAppleBrown Sugar+2
Well-reviewed roaster
68CBI
$3.00/oz
Out of stock
Ethiopia Bochessa Natural
Expect Strawberry, Buckwheat Honey, and Dried Cranberry from this natural lot.
Sidamo, ET · Natural
Medium-LightStrawberryHoneyCranberry+4
Well-reviewed roaster
68CBI
$3.12/oz
Out of stock
LightGrapePlumOrange+2
Well-reviewed roaster
66CBI
$2.19/oz
Out of stock
Community reputation · Reddit
Well-regarded· sentiment 84/100
Two Reddit contributions praise Ruby. One calls it a very good example of a quality-focused roaster using more development; a separate office brew reportedly impressed coworkers.
quality-focused roastingoffice brew response
Threads cited (2)
- r/Coffee · 56↑ · Are US specialty roasters leaning away from light roast coffee?
...which is obviously intentional. All of that is to say I don’t think this is necessarily a trend—quality-minded roasters tend to roast “lighter” and have done so for a while. But there are certainly some very good roasters that do roast with significantly more development, if that’s what you like (Ruby a good example
- r/Coffee · 13↑ · Best approach for a small office?
...press is out, and even the Chemex or CleverDripper doesn’t easily produce that much coffee. I almost think that getting better beans (they have okay beans but were blown away when I used Ruby beans in the clever dripper) and a drip machine is the most reasonable… but that doesn’t feel like a “great” solution. Though
Press · Sprudge
- Bon Iver And Ruby Coffee Roasters Team Up For Limited Edition Coffees2025-04-10·sprudge
SABLE, fABLE releases tomorrow, April 11th.
- On The Menu: The Ruby Marocchino At Kumquat Coffee & Tea2022-02-11·sprudge
A seasonal beverage just in time for Valentine’s Day.
Flagship cafe
Stevens Point Cafe
1410 Third Street, Stevens Point, WI
Open in maps →Flagship cafe of Ruby Coffee Roasters in Stevens Point, Wisconsin.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.