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Cherrybook.

Roaster · London, London

Square Mile Coffee Roasters

shop.squaremilecoffee.com ↗Prices in GBP

On YouTube

Meet the roaster on camera

10 videos

About the roasterShop tour

The New Square Mile Roastery Tour

James Hoffmann · 459.3K views on YouTube

Watch on YouTube

Cherrybook summary of the video

James Hoffmann gives a tour of the new Square Mile Coffee Roasters facility, explaining the layout and the production workflow. The video highlights the roastery's two production roasters, the G75 and the UG15, and details the company's approach to quality control and packaging.

Inside this video

From James Hoffmann:

“We needed just a great space to work with, and I think inside here, we got to build something we're really proud of.”
“We run two production roasters, and the first is this G75, it's a restored vintage Probat.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

10 lots in stock, mostly Guatemala, Costa Rica and Peru.

In stock
10
House Index · limited data
62
Freshness
Roasts daily
OriginsGuatemalaCosta RicaPeruHondurasKenyaEthiopia

Roaster at a glance

Tracked since
April 202670 lots seen; 10 in stock now
Origins
4 countriesHonduras, Costa Rica, Ethiopia
Process mix
Washed 60% · Natural 20% · Other 20%
Price position
In line with what its profiles predictMedian of 6 in-stock lots against the price model
Sourcing
70% of lots name the producer or farm7 of 10
Coverage
8 reviewer videos · 2 editorial mentions · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗TikTok ↗Facebook ↗YouTube: 6 videos, 1.2K subscribers, last upload July 2026
Where to find them
Online only, London, LondonThe website lists this address as their contact/HQ location, but does not indicate it is a retail cafe.
Merch
79 items in stock
How Cherrybook Index is calculatedavg coverage 23% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit76/100weight 18%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 10 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency55/10010/10 lots · weight 5%

Bonuses earned (per lot)

  • stale decay2/10

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

10 in stock · 37 archived

Filter on browse →

Decaf Filter

Raisin, Fudge, and Hazelnut on a washed lot.

Lempira, HN · Washed

LightRaisinHazelnut
Well-reviewed roaster
65CBI
US$1.86/oz

Typical US$1.63 to $2.61/oz

Broad comparison

Don Cayito

Blueberry, Cherry, and Velvety on a natural lot.

Tarrazú, CR · Natural

LightBlueberryCherryPeach+2
Well-reviewed roaster
64CBI
US$4.26/oz

Typical US$2.09 to $3.35/oz

El Urraco

Pear, Honey, and Hazelnut on a washed lot.

Santa Bárbara, HN · Washed

LightPearHoneyHazelnut
Well-reviewed roaster
64CBI
US$2.28/oz

Typical US$1.72 to $2.76/oz

Broad comparison

Shoondhisa

Expect Nectarine, Honey, and Lychee from this natural lot.

Guji, ET · Natural

LightPeachHoneyLychee
Well-reviewed roaster
63CBI
US$2.76/oz

Typical US$1.85 to $2.96/oz

Broad comparison

Decaf Espresso

Milk Chocolate, Almond, and Honey on a washed lot.

Oaxaca, MX · Washed

MediumMilk ChocolateAlmondHoney
Well-reviewed roaster
62CBI
US$1.85/oz

Typical US$1.50 to $2.40/oz

Broad comparison

Half Caff

Cupping notes point toward Forest Fruit, Milk Chocolate, and Almond.

LightBerryMilk ChocolateAlmond
Well-reviewed roaster
58CBI
US$1.97/oz

Typical US$1.50 to $2.86/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (37)

El Pedregal

Washed lot with Toffee Apple, Milk Chocolate, and Nougat in the cup.

Apaneca-Ilamatepec, SV · Washed

LightAppleMilk ChocolateNougat+1
Well-reviewed roaster
64CBI
US$2.17/oz
Out of stock

El Paraíso

Red Honey lot with Blackcurrant, Bergamot, and Cane Sugar in the cup.

Tarrazú, CR · Red Honey

LightBlack CurrantBergamotCane Sugar
Well-reviewed roaster
64CBI
US$4.78/oz
Out of stock

Red Brick

Expect Raspberry, Chocolate Brownie, and Caramel from this washed lot.

Antigua, GT · Washed

MediumRaspberryDark ChocolateCaramel
Well-reviewed roaster
63CBI
US$1.63/oz
Out of stock

Gitwe Hill

Blackberry, Orange Blossom, and Grape on a washed lot.

Kayanza, BI · Washed

LightBlackberryOrange BlossomGrape
Well-reviewed roaster
63CBI
US$2.19/oz
Out of stock

Nafuna

Peach, Orange Blossom, and Silky on a washed lot.

Sironko District, UG · Washed

LightPeachFloralOverall Sweet
Well-reviewed roaster
63CBI
US$2.21/oz
Out of stock

Decaf Filter

Washed lot with Yellow Plum, Almond, and Creamy in the cup.

Cajamarca, PE · Washed

LightPlumAlmondOverall Sweet
Well-reviewed roaster
63CBI
US$1.64/oz
Out of stock

Gatura

Blackcurrant, Elderflower, and Juicy on a washed lot.

Nyeri, KE · Washed

LightBlack CurrantElderflower
Well-reviewed roaster
63CBI
US$2.06/oz
Out of stock

Zarza

Mango, Blackcurrant Cordial, and Juicy on an anaerobic natural lot.

Huila, CO · Anaerobic Natural

LightMangoBlackcurrant
Well-reviewed roaster
63CBI
US$3.80/oz
Out of stock

Half Caff

Expect Toffee Apple, Blackberry, and Juicy from this white honey lot.

White Honey

LightAppleBlackberryOverall Sweet
Well-reviewed roaster
59CBI
US$2.49/oz
Out of stock

Sweetshop

Expect Pomegranate, Blackcurrant, and Cherry from this natural lot.

Natural

MediumPomegranateBlackcurrantCherry+1
Well-reviewed roaster
59CBI
US$2.54/oz
Out of stock

Sweetshop

Expect Black Cherry, Blackcurrant, and Black Grape from this washed lot.

Washed

MediumCherryBlackcurrantGrape
Well-reviewed roaster
59CBI
US$2.26/oz
Out of stock

Red Brick

Roaster flags Red Apple, Milk Chocolate, and Caramel in the cup.

MediumAppleMilk ChocolateCaramel
Well-reviewed roaster
58CBI
US$1.64/oz
Out of stock

Community reputation · Reddit

Well-regarded· sentiment 76/100

Two Reddit contributors report favorable Square Mile experience. One had tried its coffee several times and really liked it; another reports buying more from Square Mile and Friedhats while enjoying recent brew results.

repeat purchasepositive tasting experience
Threads cited (2)

Flagship cafe

Square Mile Coffee Roasters HQ

Unit 13, Uplands Business Park, Blackhorse Lane, London, London

Open in maps →

The website lists this address as their contact/HQ location, but does not indicate it is a retail cafe.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.