Cherrybook.

Roaster

Square Mile Coffee Roasters

London, LondonPrices in GBPshop.squaremilecoffee.com
Coffees in catalog
13
Also available
2
Avg Cherry's Index (limited data)
71.5
Reddit sentiment
80/100
FreshnessRoasts daily
OriginsPEBIETKECOUG
How Cherry’s Index is calculatedavg coverage 33% · limited data

Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit80/100weight 18%
  • YouTube85/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 13 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • Buyer reviewsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 5%
  • Transparency46.5/10013/13 lots · weight 5%

Bonuses earned (per lot)

  • stale decay7/13

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

Community reputation · Reddit

Well-regarded· sentiment 80/100

Square Mile Coffee Roasters is well-regarded and frequently referenced in UK and international specialty coffee discussions. Users commonly cite their brewing guides (such as recommendations for the Clever Dripper and Hario Switch) as reliable standards, and they are recognized as a staple UK roaster. While one user questioned the value and profile excitement relative to price, and another struggled to dial in a gifted bag, the overall sentiment remains positive as a prominent and respected name in the specialty scene, partly owing to co-founder James Hoffmann's industry presence.

well-known UK roasterreliable brew guidesdistinct filter and espresso offeringsjames hoffmann association
Threads cited (10)

On YouTube

8 videos · 594k combined views

Outside coverage heavily associates Square Mile Coffee Roasters with its co-founders James Hoffmann and Anette Moldvaer, highlighting their deep commitment to rigorous quality control, sensory training, and meticulous roasting. Reviewers and feature videos emphasize the company's London roots, ethical business decisions, and willingness to relocate rather than compromise team earnings or pricing standards due to landlord pressures. The roastery is portrayed as a foundational institution in the specialty coffee scene, balancing vintage equipment with a constant drive for improvement.

Co-founded by industry icons James Hoffmann and Anette MoldvaerExtensive focus on sensory training and flavor librariesRigorous quality control and vintage Probat roasting equipmentStrong ethical stance against exploitative London real estate costsCommitment to protecting staff earnings and consumer pricing

Flagship cafe

Square Mile Coffee Roasters HQ

Unit 13, Uplands Business Park, Blackhorse Lane, London, London

Open in maps →

The website lists this address as their contact/HQ location, but does not indicate it is a retail cafe.

The catalog

13 in stock · 6 archived

Filter on browse →

Nafuna

Peach, Orange Blossom, and Silky on a washed build.

Sironko District, UG · Washed

LightPeachFloralOverall Sweet
Well-reviewed roaster
74
$2.21/oz

Also available · subscriptions, sample packs, gear

Archived (6)

Gitwe Hill

Blackberry, Orange Blossom, and Grape on a washed build.

Kayanza, BI · Washed

LightBlackberryOrange BlossomGrape
Well-reviewed roaster
74
$2.19/oz
Out of stock

Zarza

Mango, Blackcurrant Cordial, and Juicy on a anaerobic natural build.

Huila, CO · Anaerobic Natural

LightMangoBlackcurrant
Well-reviewed roaster
74
$3.80/oz
Out of stock

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.