Roaster
Square Mile Coffee Roasters
- Coffees in catalog
- 13
- Also available
- 2
- Avg Cherry's Index (limited data)
- 71.5
- Reddit sentiment
- 80/100
How Cherry’s Index is calculatedavg coverage 33% · limited data
Coverage is below 50%. Most of this roaster’s lots are scored off roaster-level signals (Reddit + YouTube) without per-lot SCA grades, Coffee Review entries, or published buyer reviews. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherry’s Index methodology, so lots can read flatter than the actual cup quality differences between them. The avg Cherry’s Index reflects general reputation more than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
- Reddit80/100weight 18%
- YouTube85/100weight 10%
Per-lot signals (averaged)
Vary across lots; averaged over 13 in-stock lots.
- SCA gradenot on file · weight 25%
- Coffee Reviewnot on file · weight 20%
- Buyer reviewsnot on file · weight 12%
- Cherrybook reader ratingsnot on file · weight 5%
- Transparency46.5/10013/13 lots · weight 5%
Bonuses earned (per lot)
- stale decay7/13
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
Community reputation · Reddit
Well-regarded· sentiment 80/100
Square Mile Coffee Roasters is well-regarded and frequently referenced in UK and international specialty coffee discussions. Users commonly cite their brewing guides (such as recommendations for the Clever Dripper and Hario Switch) as reliable standards, and they are recognized as a staple UK roaster. While one user questioned the value and profile excitement relative to price, and another struggled to dial in a gifted bag, the overall sentiment remains positive as a prominent and respected name in the specialty scene, partly owing to co-founder James Hoffmann's industry presence.
Threads cited (10)
- r/Coffee · ↑ · I tried the underextracted/overextracted side-to-side pourover comparison
- r/pourover · ↑ · What're your controversial opinions when it comes to coffee and coffee gear?
- r/Coffee · ↑ · Update: Larger batch of coffee with Hario Switch
- r/Coffee · ↑ · Gaggia Gran Deluxe; what am I doing wrong?
- r/Coffee · ↑ · Larger batch of coffee with Hario Switch
- r/Coffee · ↑ · Filter blends vs Espresso blends + Aeropress
- r/espresso · ↑ · Have I missed any must have UK roasters from my list!
- r/espresso · ↑ · A bean that won’t dial In
- r/Coffee · ↑ · What brew method
- r/Coffee · ↑ · Finding Omni roasts from producers with a filter/espresso divide?
On YouTube
8 videos · 594k combined views
Outside coverage heavily associates Square Mile Coffee Roasters with its co-founders James Hoffmann and Anette Moldvaer, highlighting their deep commitment to rigorous quality control, sensory training, and meticulous roasting. Reviewers and feature videos emphasize the company's London roots, ethical business decisions, and willingness to relocate rather than compromise team earnings or pricing standards due to landlord pressures. The roastery is portrayed as a foundational institution in the specialty coffee scene, balancing vintage equipment with a constant drive for improvement.
Coverage from others
- 458k views
The New Square Mile Roastery Tour
James Hoffmann
- 78k views
Square Mile Coffee V2 Is Dead...
James Hoffmann
- 29k views
Square Mile x Bellwether: James Hoffmann on the Future of Coffee Roasting
Bellwether Coffee
- 16k views
Square Mile Coffee Roasters | Xero Customer Stories
Xero Accounting Software
- 4k views
Dialing in James Hoffmann’s "Red Brick" from Square Mile Coffee Roasters
Hoon's Coffee
- 4k views
Square Mile Coffee Review of Sweet Shop Espresso - Coffee roasters in the UK
Coffeeology
- 3k views
Red Brick Espresso Review from Square Mile Coffee. Best Coffee Roaster in London.
Coffeeology
- 2k views
Square Mile Roasters Red Brick Seasonal Espresso Review
Get Bean'd
Flagship cafe
Square Mile Coffee Roasters HQ
Unit 13, Uplands Business Park, Blackhorse Lane, London, London
Open in maps →The website lists this address as their contact/HQ location, but does not indicate it is a retail cafe.
The catalog
13 in stock · 6 archived
Lalesa Ephtah
Anaerobic Natural lot with Peach, Blueberry, and Floral in the cup.
Gedeo, ET · Anaerobic Natural
Choc Ice
Roaster flags Chocolate and Creamy Hazelnut in the cup.
Also available · subscriptions, sample packs, gear
Summer Coffee Pack
Taste data is still sparse; open the detail page before judging this lot.
The Filter Tasting Pack
Not much signal yet; the detail page has what we know.
Archived (6)
Zarza
Mango, Blackcurrant Cordial, and Juicy on a anaerobic natural build.
Huila, CO · Anaerobic Natural
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.




















