Cherrybook.
UM Coffee Co

Mundo Novo

NaturalMediumSCA 86.0
Mundo Novo by UM Coffee Co
Producer
Fazenda Um
Farm / Co-op
Fazenda Um
Process
Natural
Altitude
1000–1000 m
Varietals
mundo_novo
Harvest
—
Weight
250g
Bag price
BRL 67.00
Price / oz
$1.48/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

As cupped

dried plum · dark chocolate · caramelized nuts

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Price and availability set by the roaster.

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Cherrybook last checked this listing 6 days ago.

Cherry's Index

Evidence-of-quality score, not a cup score. Methodology

59

High confidence

Confidence58% coverage / 4 of 7 signals

Multiple independent source families support this score at full weight. Coverage is signal availability, not cup quality; missing sources are dropped, the remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 0% so a single thin signal can’t carry the score on its own.

Missing: Coffee Review, Buyer reviews, Cherrybook tastings

  • YouTube reviews
    Sentiment from third-party YouTube reviewer mentions
    95/ 17% weight
  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    75/ 31% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    75/ 9% weight
  • SCA grade
    Roaster-published cupping score
    30/ 43% weight

Sensory profile

Flavor wheelestimated

Comps & alternatives

Tasting flight

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Reference · About the varietal & origin

About UM Coffee Co

Community reputation · Reddit

Well-regarded· sentiment 75/100

UM Coffee Co is recognized by enthusiasts as a notable specialty roaster in the São Paulo coffee scene. They are mentioned alongside other respected local shops, indicating they are a destination for those seeking high-quality coffee in Brazil. Additionally, their beans (specifically Fazenda Um) are sought after by home roasters and coffee hobbyists in the Philippines.

São Paulo specialty coffee destinationassociated with high-quality Brazilian beansFazenda Um origin recognition
Threads cited (10)

On YouTube

1 video · 336k combined views

Outside coverage consistently frames UM Coffee Co as a pioneering force in the Brazilian specialty coffee scene. Reviewers emphasize the roaster's unique farm-to-cup model, where the company maintains total control by exclusively serving coffee grown on their own family farms. The brand is widely recognized for its connection to World Barista Champion Boram Um, whose competition success has brought international attention to their innovative processing techniques and commitment to elevating Brazilian coffee quality.

Vertical integration from farm to cafeExclusively estate-grown Brazilian coffeeWorld Barista Championship pedigreePioneering specialty culture in Sao PauloFocus on innovative processing techniquesEmphasis on producer and barista collaboration

Coverage from others

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UM Coffee Co

$1.48/oz· 67 BRL/bag

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