Skip to content
Cherrybook.
Vesta Coffee Roasters

La Flor

Cultured Natural

NaturalLight

Cherrybook Index

67Noted

Evidence-of-quality score, not a cup score. Sparse signal: 2 of 7 signals on file. Methodology

Price position

$3.67/oz$44.00 for 340g

Typical band for this profile $2.23 to $3.57. Where it sits

Catalog summary

A natural lot from Tolima, Colombia, indexed 67 on sparse evidence and priced above the typical band for its listed profile.

Based on the listing and catalog evidence

Price and availability set by the roaster.

Save at Vesta Coffee Roasters10% OFF - When you subscribe & saveFree bag on your first subscription order

Cherrybook last checked this listing 6 days ago.

Roaster’s notes

jasmine bouquet · lychee · bubblegum

  • Fruit
  • Floral
  • Sugar and spice
Open the flavor wheel

Mapped from the roaster’s tasting notes to the SCA flavor wheel; Cherrybook’s interpretation of the stated notes, not the roaster’s own categorization.

La Flor by Vesta Coffee Roasters
Farm / Co-op
El Vergel Estate
Process
Natural
Altitude
1450 m
Varietals
Pink bourbon
Harvest
—
Weight
340g
Bag price
$44.00
Price / oz
$3.67/oz
Brew
—

from the roaster’s storeread by Cherrybook from the listing“estimated” below = inferred, not stated

Price contextmodeled

A modeled range and current prices for comparable listings.

$3.67/oz

typically $2.23 to $3.57

Where it sits

typical band this lot

What moves this price

cheaper×1.00pricier
  • Rare variety×1.13
  • Light roast×1.06
  • Colombia origin×1.04
  • Natural process×1.03

At 340 g, this bag runs about 2% less per ounce than a typical 287 g bag; that is pack size, not the coffee.

How this estimate works

A statistical model, refit weekly across the in-stock catalog, estimates what a coffee with these listed attributes typically sells for per ounce. Each multiplier compares one trait against the average lot in this market; the roaster line covers brand and sourcing together, which this model cannot separate. Bag size is shown separately, priced at the rate observed across sizes of the same coffee, because it says nothing about the coffee itself. The distribution counts every in-stock listing in the comparison group, with at least 15 listings from three roasters and no roaster supplying more than 60% of it. Decaf, blends, variety segments, processing families and bag formats stay separate. Origin, roast and selling currency can broaden as the group label indicates. Prices are converted to USD per ounce; shipping and differences in tax treatment are not adjusted. The model reads listed attributes only: the quality of the specific lot in the bag is not observable, so a price above the typical band is not evidence of overpricing.

Cherrybook Index (CBI)

Evidence-of-quality score, not a cup score. Methodology

67

Noted

Sparse signal

Confidence2 of 7 signals on file

Score is heavily shrunk toward 50; treat as a placeholder until more sources arrive.

How confidence affects the score

Coverage measures signal availability, not cup quality. This coffee has 23% of the signal universe on file. Missing sources are dropped, remaining weights are renormalized, and the result is shrunk toward a neutral 50 baseline by 43% so one thin signal cannot carry the score on its own.

The math on file: renormalized base 81.6 shrunk to 68.2 + bonuses = 67.

Missing: SCA grade, Coffee Review, YouTube reviews, On-shop ratings, Cherrybook ratings

  • Reddit sentiment
    Sentiment across specialty-coffee discussion
    82/ 78% weight
  • Roaster transparency
    Producer / farm / lot disclosure depth
    80/ 22% weight

Bonuses applied

  • Sprudge press coverage
    This roaster has been featured by Sprudge
    +2
  • Stale-stock demotion
    This lot has been listed in stock for an extended time; specialty coffee freshness degrades over weeks
    +-3

Sensory profileestimated

Acidity
4
Body
3
Sweetness
5
Balance
4
Clean
4

Comps & alternatives

Roast it yourself

Green coffee from El Vergel Estate

Unroasted lots for home roasting. This listing and each lot below name El Vergel Estate in Colombia.

All green from Colombia →

Tasting flight

Compare this with three more lots selected from the catalog.

Brew a set side-by-side. The picks vary along axes that pair with this lot; origin, process, roast, or producer; so you learn the difference, not just drink four good cups.

Build the flight

Reference · About the varietal & origin

About Vesta Coffee Roasters

Community reputation · Reddit

Well-regarded· sentiment 82/100

Three Reddit posters describe positive experiences with Vesta Coffee Roasters. One Las Vegas espresso drinker says Vesta had been their local source for five months and calls the beans fantastic and reasonably priced. Another calls Vesta their go-to roaster and says it is excellent. A third says they enjoyed Vesta's barrel-conditioned San Marcelino, appreciated the experimentation, and thought it could work as an after-dinner coffee despite its funky, woody profile.

espresso beans and valuego-to Las Vegas roasterbarrel-conditioned experimentation
Threads cited (3)
  • r/Coffee · 5↑ · What's your favorite beans for espresso at the moment?

    Hi folks, I'm from Vegas so I've been supporting my local for the past 5 months getting my beans roasted locally from Vesta. They are fantastic and reasonable price but I'm looking into trying something different, any recommendation? Prior to Vesta, I used to get subscriptions from Bluebottle and Intellengentsia, don't

  • r/Coffee · 4↑ · Do you enjoy barrel-conditioned coffees?

    I just got through reviewing Vesta Coffee Roasters' San Marcelino, which is aged in American Oak Cabernet barrels for about 30 days. I enjoyed it... mostly was like a really funky natural with a lot of woody notes in it, although the wood tapered off as the cup approached room temp. My first barrel conditioned coffee w

  • r/espresso · 3↑ · Roasters in Las Vegas

    I will be in Las Vegas next week. Does anyone have any roaster recommendations? I want to bring home some beans. My go to is Vesta Coffee Roasters, who are excellent, but I'm always looking for new roasters to try. Thanks!

Press · Sprudge

On YouTube

Meet the roaster on camera

4 videos

About the roasterShop tour

explore the Las Vegas coffee scene, sipping their way through PublicUs and Vesta Coffee Roasters in

OnlyFans With Marsden · 1.8K views on YouTube

Watch on YouTube

This video covers Vesta Coffee Roasters; it is general roaster coverage.

Cherrybook summary of the video

The reviewer visits Vesta Coffee Roasters, highlighting their in-house roasting setup, fourth-wave sourcing philosophy, and a creative coffee menu that includes distinctive specialty drinks and espresso beverages.

Inside this video

From OnlyFans With Marsden:

“We roast all our beans in house. And just visually, it's just, it's a really long bean area, I love it.”
“It looks really cool. It smells great in here.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

Vesta Coffee Roasters

$3.67/oz· $44.00 a bag

Buy →