Strange Magic: Tanzania Umalila Mountain
Pluot, Vanilla, and Meringue on a washed lot.
Mbeya, TZ · Washed

Roaster · Seattle, WA
13 lots in stock, mostly Brazil, Tanzania and Indonesia.
Coverage is below 50%. Available roaster-level evidence comes from Reddit. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.
Roaster signals
Apply to every lot from this roaster.
Per-lot signals (averaged)
Vary across lots; averaged over 13 in-stock lots.
Bonuses earned (per lot)
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
Pluot, Vanilla, and Meringue on a washed lot.
Mbeya, TZ · Washed
Wet-Hulled lot with Roasted Almond, Brown Sugar, and Nougat in the cup.
Sumatra, ID · Wet-Hulled
Natural lot with Chocolate Fudge, Brown Sugar, and Blueberry in the cup.
Natural
Think Rainier Cherry, Maple, and Malted Chocolate.
Roaster flags Apple Pie, Cinnamon, and Molasses in the cup.
Roaster flags Milk Chocolate, Caramel, and Dark Cherry in the cup.
Also available · subscriptions, sample packs, gear
Not much signal yet; the detail page has what we know.
Blood Orange, Pomegranate, and Floral Honey on a honey lot.
Santa Barbara, HN · Honey
Expect Yuzu, Tangerine, and Dark Chocolate from this washed lot.
Tarrazú, CR · Washed
Expect Peach, Jasmine, and Pomelo from this washed lot.
Sidamo, ET · Washed
Expect Frangipane, Limoncello, and Black Currant from this washed lot.
Amazonas, PE · Washed
Anaerobic Natural / Process Detail lot with Cinnamon, Molasses, and Dark Cherry in the cup.
Minas Gerais, BR · Anaerobic Natural / Process Detail
Cupping notes point toward Fruit Leather, Dark Cherry, and Milk Caramel Pops.
Cupping notes point toward Marshmallow and Golden Lager.
Community reputation · Reddit
Mixed reviews· sentiment 62/100
Two independent Reddit threads provide limited, mixed evidence for Caffe Vita. One commenter called Caffe Vita a favorite and reported that a French-press cup of Caffe Luna was very tasty. In another thread, the poster said Caffe Vita's Guatemalan FNV did not appeal to their partner, whose preferences lean toward Starbucks-style darker coffee.
...with more fruit forward notes, she hasn't enjoyed these brews as much every time I try and brew for her. Even my more classic coffees like Caffe Vita's Guatemalan FNV wasn't her cup of tea? coffee? Problem is almost all "lighter" roasts trend toward this profile of acidic/tart/fruity. Is the issue that it's a darker
I sent my friend a bag of Caffe Luna which she made with a French press and said was very tasty. Upvotes for Caffe Vita; it's my favorite.
On YouTube
1 video · 2k combined views
1 video covers Caffe Vita from reviewer Seattlemag.
Coverage from others
Flagship cafe
Capitol Hill
1005 E Pike St, Seattle, WA
Open in maps →Flagship roastery and cafe located in Seattle's Capitol Hill neighborhood.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.