Diego Bermudez – Red Plum P-02
Strawberry Candy, Red Plum, and Turbinado Sugar on an experimental lot.
Cauca, CO · Experimental
Typical $2.61 to $4.18/oz
Limited comparison

Roaster · Holland, MI
On YouTube
About the roasterInterview
Hoon's Coffee · 1.3K views on YouTube
Watch on YouTubeCherrybook summary of the video
This video features an interview with the founder of Good Brothers Coffee, discussing the roaster's history, their transition from a micro-roaster in a basement to their current facility, and their ongoing commitment to learning and quality. It highlights their journey from local cottage laws to a licensed facility and their focus on sourcing and roasting high-quality coffee.
From Hoon's Coffee:
“I kind of got the coffee bug like everyone here probably. And I kind of discovered that coffee that you buy at the store isn't really real coffee.”
“We're always learning constantly. So we're always curious here, we always want to improve.”
Explore the videos
Videos by their credited creators. Playing a video connects to YouTube. Privacy
25 lots in stock, mostly Colombia, Ethiopia and Guatemala.
Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.
Roaster signals
Apply to every lot from this roaster.
Per-lot signals (averaged)
Vary across lots; averaged over 25 in-stock lots.
Bonuses earned (per lot)
Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.
The catalog
Strawberry Candy, Red Plum, and Turbinado Sugar on an experimental lot.
Cauca, CO · Experimental
Typical $2.61 to $4.18/oz
Limited comparison
Experimental lot with Peach Rings, Red Fruit, and Floral in the cup.
Cauca, CO · Experimental
Typical $2.61 to $4.18/oz
Typical $3.28 to $6.25/oz
Expect Blueberry, Strawberries & Cream, and Tropical Fruit from this natural lot.
Guji, ET · Natural
Typical $1.65 to $3.14/oz
Limited comparison
Expect Soft Fruit, Clove, and Rustic from this wet-hulled lot.
Sumatra, ID · Wet-Hulled
Typical $1.40 to $2.66/oz
Lemon Skittles, Lemon Verbena, and Honeysuckle on a washed lot.
Huila, CO · Washed
Typical $1.92 to $3.08/oz
Typical $1.43 to $2.73/oz
Limited comparison
Expect 3 Musketeers, Milk Chocolate, and Creamy from this washed lot.
Huehuetenango, GT · Washed
Typical $1.41 to $2.68/oz
Limited comparison
Expect Vanilla, Chocolate Wafer, and Bittersweet from this washed lot.
Tolima, CO · Washed
Typical $1.46 to $2.34/oz
Broad comparison
Natural lot with Vanilla Ice Cream, Chocolate Wafer, and Clove in the cup.
Tolima, CO · Natural
Typical $1.62 to $3.09/oz
Limited comparison
Typical $1.41 to $2.69/oz
Limited comparison
Think Dark Chocolate, Bold, and Full Bodied.
Typical $1.27 to $2.41/oz
Limited comparison
Churros, Cinnamon Roll, and Milk Chocolate on an experimental lot.
Colombia · Experimental
Typical $2.37 to $3.80/oz
Typical $1.74 to $3.32/oz
Limited comparison
Natural lot with Milk Chocolate, Caramel, and Nutty in the cup.
Sul de Minas, BR · Natural
Typical $1.35 to $2.58/oz
Limited comparison
Washed lot with Milk Chocolate, Red Cherry, and Soft Citrus in the cup.
Chiapas, MX · Washed
Typical $1.34 to $2.56/oz
Limited comparison
Expect Caramel, Toffee, and Cinnamon Brownie from this washed lot.
Cajamarca, PE · Washed
Typical $1.40 to $2.68/oz
Limited comparison
Typical $1.24 to $2.36/oz
Limited comparison
Typical $1.27 to $2.41/oz
Limited comparison
Typical $1.24 to $2.36/oz
Limited comparison
Typical $1.24 to $2.36/oz
Limited comparison
Think Dark Chocolate, Berry Jam, and Candied Citrus.
Typical $1.25 to $2.38/oz
Limited comparison
Think Caramel, Spice, and Creamy.
Typical $1.27 to $2.41/oz
Limited comparison
Roaster flags Dark Chocolate, Sweet, and Creamy in the cup.
Typical $1.25 to $2.38/oz
Limited comparison
Typical $1.34 to $2.55/oz
Limited comparison
Also available · subscriptions, sample packs, gear
Taste data is still sparse; open the detail page before judging this lot.
Taste data is still sparse; open the detail page before judging this lot.
Taste data is still sparse; open the detail page before judging this lot.
Experimental lot with Yellow Fruits, Pineapple, and Peach in the cup.
Cauca, CO · Experimental
Coconut, Pink Lemonade, and Lime on a natural lot.
Huila, CO · Natural
Lemon Candy, Grapefruit, and Spritzy on an anaerobic washed lot.
Colombia · Anaerobic Washed
Watermelon, Bubblegum, and Strawberry on a washed lot.
Huila, CO · Washed
Expect Lychee, Exotic Red Fruit, and Lime from this experimental lot.
Quindío, CO · Experimental
Blue Cotton Candy, Blue Raspberry Slushy, and Watermelon on a washed lot.
Huila, CO · Washed
Washed lot with Strawberry Bon Bons, Strawberry, and Limey in the cup.
Huila, CO · Washed
Fruity Pebbles, Ginger Lime Beer, and Tropicals on a washed lot.
Huila, CO · Washed
Natural lot with Guava, Passionfruit, and Tropical in the cup.
Guji, ET · Natural
Expect Orange Blossom, Milk Chocolate, and Toffee from this washed lot.
Huehuetenango, GT · Washed
Expect Honeysuckle, Jasmine Florals, and Pineapple from this washed lot.
Peru · Washed
Washed lot with Mango, Honeysuckle, and Powdered Sugar in the cup.
Ecuador · Washed
Expect Orange Tootsie Pop, Creamy Caramel, and Milk Chocolate from this washed lot.
Peru · Washed
Peanut Brittle, Coffee Cake, and Toffee on a natural lot.
Brazil · Natural
Expect Chocolate, Caramel, and Snickers Bar from this washed lot.
Jinotega, NI · Washed
Expect Apricot, Citrus, and Caramello from this washed lot.
Nariño, CO · Washed
Washed lot with Stone Fruit, Florals, and Clean in the cup.
Yirgacheffe, ET · Washed
Washed lot with Peach, White Florals, and Clean in the cup.
Sidamo, ET · Washed
Washed lot with Chocolate Brownie, Caramel, and Pink Lemonade in the cup.
San Jose, CR · Washed
7 Up Soda, Vanilla Wafer, and White Peach on a washed lot.
Cajamarca, PE · Washed
Washed lot with Cashew Butter, Lemon, and Molasses in the cup.
Oaxaca, MX · Washed
Dark Chocolate, Brown Sugar, and Hazelnut on a honey lot.
Mata de Minas, BR · Honey
Cupping notes point toward Chocolate, Pralines, and Creamy Cashew.
Huehuetenango, GT
Milk Chocolate, Macadamia, and Cantaloupe on a washed lot.
Santa Rosa, GT · Washed
Natural lot with Strawberry Twizzlers, Raspberry, and Winey Red Fruits in the cup.
Huila, CO · Natural
Think Butter Caramel, Fruit, and Browned Butter.
Cupping notes point toward Milk Chocolate, Caramel, and Toffee.
Think Chocolate, Caramel, and Cola.
Natural lot with Tropical Fruit, Strawberry, and Pink Lemonade in the cup.
Gedeb, ET · Natural
Taste data is still sparse; open the detail page before judging this lot.
Flagship cafe
Retail location
Holland, MI
Open in maps →Online coffee roaster based in Holland, Michigan, with no mention of a physical cafe on their site.
For roasters
Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.