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Cherrybook.

Roaster · Holland, MI

Good Brothers Coffee

goodbrotherscoffee.com ↗

On YouTube

Meet the roaster on camera

7 videos

About the roasterInterview

Meet Your Coffee Roaster — Inside Good Brothers Coffee’s Roastery

Hoon's Coffee · 1.3K views on YouTube

Watch on YouTube

Cherrybook summary of the video

This video features an interview with the founder of Good Brothers Coffee, discussing the roaster's history, their transition from a micro-roaster in a basement to their current facility, and their ongoing commitment to learning and quality. It highlights their journey from local cottage laws to a licensed facility and their focus on sourcing and roasting high-quality coffee.

Inside this video

From Hoon's Coffee:

“I kind of got the coffee bug like everyone here probably. And I kind of discovered that coffee that you buy at the store isn't really real coffee.”
“We're always learning constantly. So we're always curious here, we always want to improve.”

Explore the videos

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

25 lots in stock, mostly Colombia, Ethiopia and Guatemala.

In stock
25
House Index · limited data
47
OriginsColombiaEthiopiaGuatemalaPeruCosta RicaBrazil

Roaster at a glance

Tracked since
June 202665 lots seen; 25 in stock now
Origins
9 countriesColombia, Ethiopia, Brazil
Process mix
Washed 44% · Other 24% · Natural 16% · Experimental 12% · Honey 4%
Price position
In line with what its profiles predictMedian of 3 in-stock lots against the price model
Sourcing
32% of lots name the producer or farm8 of 25
Coverage
5 reviewer videosVideos and articles about the roaster, not by it
Their channels
Instagram ↗YouTube ↗Facebook ↗X ↗YouTube: 8 videos, 91 subscribers, last upload September 2025
Merch
9 items in stock
How Cherrybook Index is calculatedavg coverage 6% · limited data

Coverage is below 50%. No Reddit or YouTube roaster-level signal is on file. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore reflects the limited per-lot evidence plus the methodology's neutral baseline.

Roaster signals

Apply to every lot from this roaster.

  • Reddit—weight 0%
  • YouTube—weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 25 in-stock lots.

  • SCA grade48.8/1001/25 lots · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency49.6/10024/25 lots · weight 5%

Bonuses earned (per lot)

  • stale decay19/25

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

25 in stock · 39 archived

Filter on browse →

Lychee YN-05

Experimental lot with Peach Rings, Red Fruit, and Floral in the cup.

Cauca, CO · Experimental

LightPeachBerryOverall Sweet+1
53CBI
$3.12/oz

Typical $2.61 to $4.18/oz

Costa Rica Cafe Vida

Milk Chocolate, Brownie, and Caramel on a washed lot.

Costa Rica · Washed

MediumMilk ChocolateCaramelCocoa+1
49CBI
$1.92/oz

Typical $1.43 to $2.73/oz

Limited comparison

Condor Decaf — Dark

Expect Vanilla, Chocolate Wafer, and Bittersweet from this washed lot.

Tolima, CO · Washed

Medium-DarkVanillaMilk ChocolateClove+1
49CBI
$1.83/oz

Typical $1.46 to $2.34/oz

Broad comparison

Condor Decaf

Natural lot with Vanilla Ice Cream, Chocolate Wafer, and Clove in the cup.

Tolima, CO · Natural

LightVanillaChocolateClove+2
48CBI
$1.83/oz

Typical $1.62 to $3.09/oz

Limited comparison

Coconut Cream Blend

Natural lot with Coconut, Chocolate, and Creamy in the cup.

Natural

MediumCoconutChocolateOverall Sweet+4
47CBI
$2.87/oz

Typical $1.41 to $2.69/oz

Limited comparison

Peru Cajamarca

Expect Caramel, Toffee, and Cinnamon Brownie from this washed lot.

Cajamarca, PE · Washed

MediumCaramelToffeeCinnamon+3
45CBI
$1.92/oz

Typical $1.40 to $2.68/oz

Limited comparison

Morning Crumble Blend

Expect Cantaloupe, Milk Chocolate, and Pie Crust from this washed lot.

Washed

MediumMelonMilk ChocolateCaramelized
44CBI
$1.92/oz

Typical $1.24 to $2.36/oz

Limited comparison

Also available · subscriptions, sample packs, gear

Archived (39)

Geisha Letty

Experimental lot with Yellow Fruits, Pineapple, and Peach in the cup.

Cauca, CO · Experimental

LightTropical FruitPineapplePeach+2
56CBI
$5.62/oz
Out of stock

Blue Cotton Candy

Blue Cotton Candy, Blue Raspberry Slushy, and Watermelon on a washed lot.

Huila, CO · Washed

Medium-LightOverall SweetRaspberryWatermelon
53CBI
$3.37/oz
Out of stock

Flagship cafe

Retail location

Holland, MI

Open in maps →

Online coffee roaster based in Holland, Michigan, with no mention of a physical cafe on their site.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.