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Cherrybook.

Roaster · Zürich, ZH

Mame

mame.coffee ↗Prices in CHF

On YouTube

Meet the roaster on camera

6 videos

About the roasterBrew guide

Easy Hario Switch Recipe from World Brewers Cup Champion (Emi Fukahori, MAME Coffee)

European Coffee Trip · 189.8K views on YouTube

Watch on YouTube

Cherrybook summary of the video

Emi Fukahori, World Brewers Cup Champion and co-founder of Mame, demonstrates a hybrid immersion and drip brewing method using the Hario Switch. She explains how the device's ceramic construction helps maintain temperature stability and shares her specific recipe and technique for brewing coffee.

Inside this video

From European Coffee Trip:

“This device allows me to have a ceramic that allows to keep the temperature quite steady.”
“Having a Hario Switch that allows you to do the combination of immersion and a drip, it's still very forgiving in terms of grind size.”

Explore the videos

Across the coverage of Mame

Reviewers and interviewers consistently highlight Mame, co-founded by World Brewers Cup Champion Emi Fukahori and Mathieu Theis, as a premier destination that bridges elite competition standards with accessible, welcoming everyday hospitality. Outside coverage emphasizes their unique approach in Zurich and Tokyo, such as operating without a traditional menu and instead guiding customers through personalized flavor profiles. Reviewers also note their dedication to pure specialty coffee without diversifying into alcohol or non-coffee offerings, focusing entirely on highlighting the inherent qualities of rare beans.

Founded by World Brewers Cup Champions · Personalized menu-free coffee matching · Pure specialty focus without alcohol · Recreating competition cupping precision · Warm spa-like hospitality concepts

Videos by their credited creators. Playing a video connects to YouTube. Privacy

The roaster

17 lots in stock, mostly Panama, Colombia and Brazil.

In stock
17
House Index · limited data
82
Freshness
Roast cadence not disclosed
OriginsPanamaColombiaBrazilEthiopiaKenya

Roaster at a glance

Tracked since
May 202642 lots seen; 17 in stock now
Origins
5 countriesColombia, Panama, Brazil
Process mix
Experimental 35% · Washed 18% · Natural 18% · Honey 18% · Other 12%
Price position
17% above what its profiles predictMedian of 7 in-stock lots against the price model
Sourcing
88% of lots name the producer or farm15 of 17
Coverage
4 reviewer videos · 2 Reddit threadsVideos and articles about the roaster, not by it
Their channels
Instagram ↗Facebook ↗Linked from their own site
Where to find them
8 locations, Zürich, ZHJosefstrasse 160
Merch
1 item in stock
How Cherrybook Index is calculatedavg coverage 33% · limited data

Coverage is below 50%. Available roaster-level evidence comes from Reddit and YouTube. Per-lot evidence from SCA grades, Coffee Review entries, and public on-shop product ratings is limited across the catalog. With limited signal, scores are also pulled toward a neutral 50 baseline by the Cherrybook Index methodology, so lots can read flatter than the actual cup quality differences between them. The average Cherrybook Index therefore leans more heavily on roaster-level reputation than per-lot quality.

Roaster signals

Apply to every lot from this roaster.

  • Reddit92/100weight 18%
  • YouTube92/100weight 10%

Per-lot signals (averaged)

Vary across lots; averaged over 17 in-stock lots.

  • SCA gradenot on file · weight 25%
  • Coffee Reviewnot on file · weight 20%
  • On-shop ratingsnot on file · weight 12%
  • Cherrybook reader ratingsnot on file · weight 30%
  • Transparency71.8/10017/17 lots · weight 5%

Base components are renormalized over whatever signals are available for each lot. SCA + Coffee Review are capped at 40% combined to keep the cupping story from dominating. Bonuses (accolades, awards, editorial coverage) and freshness decay are applied on top.

The catalog

17 in stock · 13 archived

Filter on browse →

UBA Berry — Omni

Grape Candy, Blackberry, and Strawberry on an experimental lot.

Risaralda, CO · Experimental

MediumGrapeBlackberryStrawberry+2
Well-reviewed roaster
84CBI
US$4.38/oz

Typical US$4.03 to $6.44/oz

Full Bloom

Natural lot with Sweet Almond, Biscotti, and Walnuts in the cup.

Brazil · Natural

MediumAlmondWalnutStone Fruit+3
Well-reviewed roaster
84CBI
US$2.60/oz

Typical US$2.75 to $4.40/oz

Broad comparison

Brayan Smith

Expect White Flower, Citrus, and Black Tea from this washed lot.

Huila, CO · Washed

MediumMarzipanLemonCandy+1
Well-reviewed roaster
84CBI
US$4.93/oz

Typical US$5.31 to $8.49/oz

Broad comparison

Altieri LUCI Geisha Honey Omni

Honey lot with Mimosa, Orange, and Honey in the cup.

Boquete, PA · Honey

MediumOrangeHoneyStone Fruit
Well-reviewed roaster
83CBI
US$22.82/oz

Typical US$12.46 to $19.90/oz

Colombia UBA Orange Omni

Blackberry, Orange Blossom, and Lychee on an experimental lot.

Risaralda, CO · Experimental

MediumBlackberryOrange BlossomLychee+1
Well-reviewed roaster
83CBI
US$4.38/oz

Typical US$4.03 to $6.44/oz

La Cabra Lot 72 Geisha Natural Omni

Blackberry, Apple, and Tea Finish on a natural lot.

Panama · Natural

MediumBlackberryAppleTea Like
Well-reviewed roaster
83CBI
US$17.80/oz

Typical US$11.85 to $18.92/oz

Broad comparison

Bambito Estate Geisha Washed — Omni

Expect Jasmin, Orange, and Yellow Peach from this washed lot.

Boquete, PA · Washed

MediumJasmineOrangePeach
Well-reviewed roaster
83CBI
US$22.82/oz

Typical US$11.20 to $17.89/oz

El Placer Geisha White Honey — Omni

White Honey lot with Thai Tea, Orange, and Peach in the cup.

Quindío, CO · White Honey

MediumTeaOrangePeach
Well-reviewed roaster
83CBI
US$14.15/oz

Typical US$6.30 to $10.06/oz

Colombia Pink Bourbon

Peach, Earl Grey, and Rose Hips on an anaerobic washed lot.

Colombia · Anaerobic Washed

MediumPeachRose
Well-reviewed roaster
83CBI
US$4.11/oz

Typical US$4.27 to $6.83/oz

Hartmann Geisha Natural Anaerobic — Omni

Jasmine Tea, Mirabelle, and Honey on an anaerobic natural lot.

Boquete, PA · Anaerobic Natural

MediumJasmineTea LikePlum+1
Well-reviewed roaster
83CBI
US$17.80/oz

Typical US$13.84 to $22.10/oz

Brazil Daterra Pearl

Honey lot with Chocolate, Almond, and Smooth in the cup.

Cerrado, BR · Honey

MediumChocolateAlmond
Well-reviewed roaster
82CBI
US$2.46/oz

Typical US$2.75 to $4.39/oz

Broad comparison

Adaura Geisha Natural DF Omni

Roaster flags Strawberry, Blackcurrant, and Peach in the cup.

Boquete, PA

MediumStrawberryBlack CurrantPeach
Well-reviewed roaster
82CBI
US$17.80/oz

Typical US$10.79 to $20.59/oz

La Mula Lot 17 Geisha Natural — Omni

Expect Blackberry, Forest Strawberry, and Red Currant from this natural lot.

Panama · Natural

MediumBlackberryStrawberryRedcurrant
Well-reviewed roaster
82CBI
US$27.61/oz

Typical US$12.00 to $19.16/oz

Broad comparison

Colombia UBA Sangria — Omni

Expect Blackberry, Orange Blossom, and Lychee from this experimental lot.

Risaralda, CO · Experimental

MediumBlackberryOrange BlossomLychee+1
Well-reviewed roaster
82CBI
US$5.20/oz

Typical US$3.65 to $6.96/oz

Kamundu AA

Hibiscus, Redcurrant, and Cranberry on a washed lot.

Kiambu, KE · Washed

MediumHibiscusRed CurrantCranberry
Well-reviewed roaster
81CBI
US$3.15/oz

Typical US$3.07 to $4.91/oz

Broad comparison

Chelchele Anaerobic Natural

Expect Blackberry, Violet, and Touch Winey from this anaerobic natural lot.

Yirgacheffe, ET · Anaerobic Natural

MediumBlackberryVioletWiney
Well-reviewed roaster
80CBI
US$3.42/oz

Typical US$3.69 to $5.89/oz

Broad comparison

Brazil Decaf — Omni

Think Ginger Bread, Almond, and Sugar Cane.

Brazil

MediumAlmondSugarcaneMarzipan
Well-reviewed roaster
76CBI
US$2.60/oz

Typical US$2.21 to $4.22/oz

Limited comparison

Archived (13)

UBA Sakura — Omni

Experimental lot with Orange Blossom, Peach, and Red Grape in the cup.

Caldas, CO · Experimental

Orange BlossomPeachGrape
Well-reviewed roaster
84CBI
US$5.27/oz
Out of stock

Colombia UBA Red — Omni

Expect Watermelon, Cantaloupe, and Lychee from this experimental lot.

Tolima, CO · Experimental

WatermelonLycheeBerry
Well-reviewed roaster
83CBI
US$4.44/oz
Out of stock

La Negrita Sidra Anaerobic — Omni

Red Grape, Forest Strawberry, and Red Wine on an anaerobic natural lot.

Tolima, CO · Anaerobic Natural

GrapeStrawberryWiney
Well-reviewed roaster
83CBI
US$23.12/oz
Out of stock

UBA Yellow Omni

Expect Mango, Passion Fruit, and Pineapple from this experimental lot.

Caldas, CO · Experimental

MangoPassion FruitPineapple
Well-reviewed roaster
83CBI
US$4.44/oz
Out of stock

Altieri Lot ALE Geisha Natural Omni

Blackberry, Dried Pineapple, and White Grape on an anaerobic natural lot.

Panama · Anaerobic Natural

BlackberryPineappleGrape
Well-reviewed roaster
83CBI
US$23.74/oz
Out of stock

Lamastus Elida Geisha Anaerobic Omni

Anaerobic Natural / Experimental lot with Red Grape, Pineapple, and Winey in the cup.

Panama · Anaerobic Natural / Experimental

Red CurrantPineappleWiney
Well-reviewed roaster
83CBI
US$24.28/oz
Out of stock

La Mula Lot 3 Geisha Natural Omni

Natural lot with Strawberry, Jasmine, and Bergamot in the cup.

Panama · Natural

StrawberryJasmineBergamot+1
Well-reviewed roaster
82CBI
US$28.73/oz
Out of stock

Bombe Washed

Peach, Orange, and Jasmine Tea on a washed lot.

Sidama, ET · Washed

PeachOrangeJasmine
Well-reviewed roaster
81CBI
US$3.28/oz
Out of stock

Bombe Anaerobic Natural

Anaerobic Natural lot with Blueberry, Raspberry, and Black Currant in the cup.

Sidama, ET · Anaerobic Natural

BlueberryRaspberryBlack Currant+1
Well-reviewed roaster
81CBI
US$3.70/oz
Out of stock

Community reputation · Reddit

Cult favorite· sentiment 92/100

Two Reddit posts give Mame strongly favorable cafe feedback. A Zurich commenter called it the city's best coffee, praising knowledgeable recommendations and value. Another visitor described a Colombian Pink Bourbon as an adventurous, berry-forward cup and praised the cafe experience.

Zurich cafe experienceknowledgeable serviceColombian Pink Bourbon
Threads cited (2)
  • r/Coffee · 16↑ · Zurich Coffee recommendations?

    ...g story short: Milchbar close to the Bahnhofstrasse is pretty good and is very centrally located, but the absolute best coffee in Zurich can be had at MAME. The Swiss Barista Champion of 2015&2016 (maybe 2017?) owns the place and you can usually talk to her about what you like etc. She'll be able to make good recomm

  • r/pourover · 2↑ · Small update about visiting third wave cafes and a review about a cafe in Zurich

    ...yo and Milan. You guys said you had a similar experience and advised me to only get a pourover if there’s not a lot of orders being processed. So, I visited MAME cafe in Zurich, a cafe recommended to me in another post. Because of my previous experience, I was not expecting a lot. It was not crowded so I guess they

Flagship cafe

MAME Josef

Josefstrasse 160, Zürich, ZH

Open in maps →

MAME operates multiple cafe locations starting with their first shop, MAME Josef, in Zurich.

For roasters

Cherrybook runs a monthly Roaster Spotlight Series featuring one roaster with an editorial piece and a giveaway. Interested in being featured? See the format or email josh@cherrybookcoffee.com.